Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using Internet to bring in more sales. It's an expense that they pay because "everyone else is doing it". Don't settle for that.Is Internet bringing customers to your doors? If not, here are three important tips to make you grin about your "net profits" (and make your competition jealous):
Three Tips to Make Internet Bring Customers to Your Store or Office:
1. Write to persuade.
If your business is like most businesses, competition is fierce and just a click away. Don't just put up a brochure describing your business - that's too easy to click away from, and they will. A brochure website is like a timid office worker who gives just boring facts.
Think of your website and online ads as your "salesman in cyberspace", a salesman who makes a mouth-watering, I've-got-to-get-it-NOW offer. Reach through monitor, grab your visitor by his shirt and tell him why you're going to make a positive difference in his life. Make him see it, feel it, taste it. Whatever you sell, make him salivate as he gets into car to come see you.
You can do this in audience-appropriate ways, whether your business is an architecture firm, a sports bar or a children's clothing store.
2. Attract as many TARGETTED visitors as you can. Don't waste time or money on people who are not likely to buy from you. There are many ways to bring targetted traffic to your site and business. Some of top ways are:
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