This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that more times you appear in a search, greater likelihood of someone actually clicking through to your site.

How do you get frequent listings in search engines? Write quality content articles.

I’m an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.

To get people to site, I naturally wanted to move up in search engine food chain. I did usual meta tag things, but that didn't cause my rise in rankings. What did cause it surprised me.

One of my first articles (“Do lifestyle funds provide greater security?”) was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased number of appearances of my name associated with topic. Since many of these sites were already ranked high on search engines, I rode on their success.

Searching Google for "Lifestyle funds" produces over 3 million results. On first page of results my article is listed four times, on second page three times and on page three it's listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me.

In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to discuss my article “How to evaluate load vs. no load mutual funds.” They found me by searching Google for "load vs. no load." That produced almost 5 million results and on first page my article appears three times, on second three times and on third three time as well—and some included my company listing. I was an authority!

This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just 1st page right? Well, let's condition ourselves to promote everything available within your site...

Search Engine Marketing is crutial for all companies who want to succeed online. I'm sure at one point or another, you will hear how "Optimizing your site for search engines is crutial". Of course, they aren't fooling you, it is a crutial marketing tactic but, what is also crutial is learning how to use different tools to boost your search engine placements once you've optimized your site for web.

So let's talk about marketing tactics available to you and implement strategies on how to promote all your pages within them.

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LINK EXCHANGES:

Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here's problem, most companies that perform link exchanges daily fail to utilize it to their advantage. For ex. Let's say you perform approximately 10 link exchanges daily. For each one, you submitted your link "www.yoursite.com". What you'll want to start implementing is submitting 10 different links within your site.

Ex Link Exchanges:

Link #1: http://yoursite.com Link #2: http://yoursite.com/resources Link #3: http://www.yoursite.com/services And so on...

A good strategy would be to open up "Note Pad" and create all links you want to promote.

1) Add each link 2) Assign an appropriate title to each link 3) Create an appropriate description for each link