There's an assumption that higher a ranking or positioning you have with major search engines; more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that more times you appear in a search, greater likelihood of someone actually clicking through to your site.
How do you get frequent listings in search engines? Write quality content articles.
I’m an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.
To get people to site, I naturally wanted to move up in search engine food chain. I did usual meta tag things, but that didn't cause my rise in rankings. What did cause it surprised me.
One of my first articles (“Do lifestyle funds provide greater security?”) was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased number of appearances of my name associated with topic. Since many of these sites were already ranked high on search engines, I rode on their success.
Searching Google for "Lifestyle funds" produces over 3 million results. On first page of results my article is listed four times, on second page three times and on page three it's listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me.
In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to discuss my article “How to evaluate load vs. no load mutual funds.” They found me by searching Google for "load vs. no load." That produced almost 5 million results and on first page my article appears three times, on second three times and on third three time as well—and some included my company listing. I was an authority!
In past six months I have written and published 17 articles with key search terms being part of title. I pretty much get similar results with all of them. Why? I believe quality content is a key.