Hi-tech poster reigns!Written by Maricon Williams
Modern world equates to greater involvement. But we cannot involve our body with lots of socialization, functions and other activities all at same time. To maximize involvement we extend our personality and facility. We do this with help of advertising and marketing materials like posters, flyers, billboards, business cards and likes.Nowadays, poster printing is very in demand. Posters are made especially for movies, music, photography, marketing and fine arts. Their objective is to inform and to advertise. To achieve this objective they need to be catchy and captivating. Nice posters creates good and lasting image. It can capture not only eyes but heart of one staring. Recent advancement in connection to poster printing brought about an extended selection of posters with very harmonizing tone of colors. Posters now come in a realistic view of pictures to accentuate idea and message that they want to transmit. Hi-tech posters have also invaded London. Interactive posters are scattered all over city to advertise festive season. The poster includes a contact number of a person by whom driver can ask safest route home. Just ahead of posters are infrared posts to beam information directly to handset. These posters are said to be for London’s safe travel at night campaign. Said campaign is intended to help local folks keep away from trouble on their way home.
| | Website not selling? Twelve questions you should ask yourselfWritten by David Bell
So your website is getting visitors, but not enough are buying. A common online problem, unfortunately. Here are twelve common faults found with websites that don't sell. If you answer no to any of them, you need to take action. 1)Does your text focus on emphasizing benefits and results customer will get from purchasing and using it? Sales copy needs to be focused on benefits to end user, not on features of product. List features, and then translate them into benefits customer will get. Move away from "our Widget does this, this and this.." to "You will soon be doing this .." 2)Does your website convey enough strong benefits? Brainstorm to come up with a list of benefits. Rank them in order of importance. Then mention them in order throughout text, best first. Summarizing them with bullet points too also works great. 3)Does you text stimulate emotions? People buy with heart not head - so try and stimulate emotions - use words to paint a picture of life after they've bought your product " Imagine freedom of no more back pain..." or "...money worries could soon be a thing of past, and you could soon be taking those exotic vacations...". 4))Does headline grab and draw you in? You've got to try to stop them dead in their tracks with headline. Use best benefit of your product, and create interest so they read on. Make it hard hitting, but not unbelievable. 5)Do you have a call to action? People put off decisions, even if they're 90% sold on your product, they may still decide to "sleep on it". Don't let them have time to forget - give them an incentive to purchase now - discounts, bonuses etc. 6)Does your website load and function ok? Slow load times may cause people to get impatient and go elsewhere, even though it registers a visit. Do all links work, and more importantly, have you tested your order page by running dummy orders? 7)Do you have any testimonials from satisfied customers? Testimonials are everywhere online, and people expect them as a matter of course. Ask those who have purchased what they thought -email them a simple customer satisfaction survey, offer a freebie for replying and use best comments. If your product is free,try a testimonial swap with a seller of a complementary (but not directly competing) product -offer to review his product if he reviews yours.
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