When Chicken Little was running around telling everyone sky was falling, many people believed him. In end however, we all knew sky was in fact, not able to fall.

But if you are a subscriber to any number of newsletters, and most of us are. Then you would have thought that Chicken Little was back again, and that sky was really falling this time.

I haven't seen that much chaos since terrorist attacks of 9/11. Publishers running scared, and trying to re-subscribe all of their current subs before October 31st 2003.

It's those damn new laws about that dreaded "S" word that nobody can type because you will be accused of S "ing" someone and you'll lose your entire ezine, newsletter, and whatever else you own on Internet. And why can't anybody's keyboard spell that awful "S" word anyhow?

About a month ago I was involved in one of those panic things with that stupid "Teddy Bear Virus" hoax. I believed that what person emailed me about virus was absolutely true. I spent a lot of time fixing virus, then I spent more time sending out an email to my entire mailbox list since beginning of time.

When I found out it was a hoax from over 1 year ago I was, to say this least, very embarrassed. I then of course had to sent out another email apologizing to everyone and tell them it was a hoax. They had to do same for all people they sent those emails to.

All I needed to do was stop and think, before I reacted. I should have done some investigating or research before I ran off uninformed and told all of my mailing list that "Rome was burning" and they needed to put out fire.

This past week many publishers were afraid of effect new S*am laws being enacted in Europe and California were going to do to their newsletters. If they would have researched topic a little they would have found out that those laws will not be an issue.

If you are using an opt-in or double opt-in subscribing system (and you SHOULD be) you don't have to worry. If you're not using a system like that, then you need to start. That's all there is to it.

Shooting from hip, and acting on emotion, only clouds your sense of good and honest judgment. Panic does not allow you to process thoughts in a rational way. To think clearly, one must remain calm, cool, and collected. Don't cry wolf if there is a sheep in backyard.

It's a good thing to be protective of what you own. Nobody wants to lose what they've worked so hard to build. In same token, you can't be over reactive and make crass decisions based on something some one or somebody told you.

This could include subscriber only bonuses for purchasing your product, a two for one sale, or you could sell your product at a lower price for a limited time to boost your sales.

2. Include a publisher's note or welcome message before you get into your ezine's content.

This will help you to add your personality to your ezine as well as help you to build up your subscriber's trust in you and your business.

Your publisher's note is also a great place to be self promotional by telling your subscribers of any special offers or subscriber only discounts you have running.

3. Use bonuses to get more subscriptions to your publication such as ebooks you've written, ebooks you have resell rights to, a marketing course, or anything else that your visitors would find to be valuable.

4. Promote your ezine on every page of your site with a subscription box that advertises your ezine.

Ask for your subscriber's first name on your subscription box so that you can personalize your ezine with your subscriber's name.

5. Swap ads with other ezine publishers. This will give you an effective way to increase your circulation by promoting your ezine in publications that target same audience as your ezine does.

Swap ads for at least three issues in a row and track your ad swaps so that you will be able to tell which ezines and which ads get best response.

6. Purchase classified ads and sponsor ads in other ezines.

As with your ad swaps track your ads so that you can identify which ezines are best to advertise in and which ads are most effective in increasing your subscriptions.

7. Submit your publication to ezine directories and announcement lists.

This will get your publication noticed by people interested in subscribing to ezines like yours. In addition most announcement lists will allow you to submit your ezine on a weekly or monthly basis which will give you ongoing promotion of your ezine.

Some directories and announcement lists to help you get started are: