Here's a really simple way... to learn creating amazing headlines

Written by Mark Doyle

Here's a really simple way... to learn creating amazing headlines that will give you exclusive breakthrough amongst your e-business competitors.

How do you surf onrepparttar Internet? Which pages interest you, which grab your attention, which ones simply !RUSH! you?...

If you are really success passionate person... You MUST know these rules of influencing your ... let's say customer, from her/his first view to your headline.

It's true that Internet (and especially e-marketing) changes very fast. However money are earned by people, not byrepparttar 127193 PCs, HDDs, ISPs.. The true about amazing headlines is simple: You need to know your customers feelings, which ones make her or him to react...

Tip #1 -- Concentrate in learning these 15 emotions that influence every person to act. Here they are:

- Love - Curiosity - Ego - Power - Mystery - - Fear - Pain - Convenience - Jealousy - Sloth - - Lust - Shock - Greed - Pride - Anger -

These words pull reaction when even stands alone. When used right picked, right applied to your marketing goals,- bring absolutely amazing results!

It's really easy to find out which emotion or emotions best fits each other. Let's say...

You have created a new revolutionary software which will automate e-mail marketing process up to 95% percent of it's time... If you'll explain allrepparttar 127194 benefits to peoplerepparttar 127195 way you see it, people will get curious, their marketing will become powerful, their competition will become jealous, someone might have a shock...

#2 -- When writing your headline, think aboutrepparttar 127196 headline as if you see it fromrepparttar 127197 surfers view It needs to grab your reader's attention. Realize that people surfingrepparttar 127198 web are looking foe information.

Information Technology Consultants and Professionals: How to Avoid Being Seen as Just Another Salesperson

Written by Andrew Neitlich

Here are tips for information technology professionals to meet with prospects without being seen as an annoying salesperson:

1. Don't make cold calls. An unsolicited phone call isrepparttar easiest tip-off to a prospect that you are a salesperson. How do you react when strangers call you by phone? Instead, develop an information- and trust-based marketing plan that influences prospects to CALL YOU. You do this by offering educational, valuable information that helps your target market address key problems and opportunities related to your area of expertise. You offer this information in any number of ways: seminars, your web site, newsletters, audio programs, videos, articles, and publications.

2. Only give your business card to a prospect if asked. Otherwise, you will be perceived as somebody with something to sell.

3. For business prospects, do research prior to any meeting. Learn everything you can aboutrepparttar 127192 prospect's organization and situation.

4. Consider getting videotaped to see how you really come across in meetings. I have videotaped a number of IT professionals in mock prospect meetings, andrepparttar 127193 experience is almost always illuminating!

5. Make sure that during meetings with prospects, 75% of your sentences are questions. Ask questions to understandrepparttar 127194 prospect's situation, what it is costing him or her, how long they have hadrepparttar 127195 problem, what else they have tried, what will happen if they don't do anything, and numerous other questions to help you thoroughly understandrepparttar 127196 issues.

6. Listen closely, with your undivided attention. Turn off your cell phone and pager, and eliminate any interruptions. Otherwise, you give your prospectrepparttar 127197 impression that they are not important now, and will not be important if they hire you.

7. Try to adapt your style torepparttar 127198 prospect's style in order to build rapport and make them feel comfortable. Sense their mood, how fast or slow they talk, whether they focus on business or technical issues, and their body language.

8. Make eye contact. Don't look down, or at other things inrepparttar 127199 room.

9. Empathize by stepping intorepparttar 127200 prospect's shoes. Nothing is more powerful than to be able to reflect backrepparttar 127201 prospect's frustration with his or her problem. Similarly, instead of saying, "Here is what you should do…." say, "If I were in your shoes, I would…"

10. Focus on specific business results, not technology. Your prospect wants a result that will help his or her situation. Technology is a means to that end. If you focus onrepparttar 127202 resultrepparttar 127203 prospect wants to achieve, then you can have an open and honest discussion about whether you can get that result.

11. Do not makerepparttar 127204 prospect feel stupid. For instance, ifrepparttar 127205 client is not tech-savvy, don't use jargon. One client of mine developed an IT glossary to give to prospects, which was a great way to make them feel comfortable.

12. Once you understandrepparttar 127206 client's situation, offer your experience ofrepparttar 127207 problem, suggest solutions, and show how you have helped others in similar situations before. Try to create a sense of urgency by explaining what it will costrepparttar 127208 client if they don't act quickly. Do all of this in a way that educates and informsrepparttar 127209 client, without any gimmicks or tricks.

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