There’s help on
way for doctors in
form of new web sites have been launched with
purpose of providing physician-to-physician mentoring in specific medical fields.
Medical spas have exploded over
last few years, fueled by technology companies eager to keep their head above water in increasingly competitive environment, and
burgeoning work load of physicians who see medical spas as an easy sell to their existing patient base. Adding a lucrative medical spa to their existing practice seems like a no-brainer for doctors from plastic surgeons and dermatologists, to dentists and family practice doctors.
Unfortunately, many of these doctors have been sold on an illusion. Laser and IPL companies routinely downplay
level of competition and level of business acumen needed to compete in this field and already overworked physicians end up with another headache and a pile of invoices.
But some help might be on
way for theses doctors in
form of web sites that offer information and mentoring from other physicians and business savvy medical spa owners.
The frontrunner of these sites is Medical Spas Online (www.medspa.squarespace.com) a blog site for physicians interested or involved in non-surgical cosmetic and anti-aging medicine. Started by Jeff Barson, Managing Partner of Surface Medical Spas and
Editor in Chief, Medical Spas Online embraced a concept radically different from other publishers who see
Web simply as a way to put up their business site.
In contrast, Medical Spas Online, from
start, was designed to be a micro-site that had a single focus: a place where visitors could quickly find useful content that focuses exclusively on non-surgical cosmetic and anti-aging medicine and
business platforms used to deliver these services. The content is provided from physicians and businesses already in
market who know what they’re doing and what’s important and relevant to their field.
Medical Spas Online's primary target audience was and is American clinicians in
non-surgical/cosmetic/anti-aging arena: a decision made prior to launch. Medical Spas Online understood
information needs of these healthcare professionals from their own experience. But significantly -- and controversially – Medical Spas Online was also designed to be open to anyone who wanted information. Physicians, consumers, or any combination thereof could register and have full access to
site, whether they lived in Portland, Maine, or Prague.