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Summary: To win election, George Bush had to get out of presidential bubble and start giving "leadership talks." In doing so, he provided a leadership lesson for all leaders. ======================================== Here's The REAL Reason Bush Won: The Dark Night Of The Leadership Soul by Brent Filson
George Bush won election because he was finally able to break out of presidential bubble and give "leadership talks" on a consistent basis.
But to do it, he had to face dark night of his leadership soul. And this is a lesson for ALL leaders.
The presidential bubble is that physical and psychological insulation that descends upon president of United States moment he's sworn in.
Inside bubble, people continually agree with him. Inside bubble, he can give canned speeches in front of canned audiences – all to his heart's content -- and think he's doing a great job as a communicator. But bubble ultimately is a blight, and it almost destroyed Bush presidency mainly because it kept him from giving what I call leadership talks.
Presentations and speeches primarily communicate information, but leadership talks are a much more effective leadership communication tool. They establish a deep, human emotional connection with people.
It's taken me 20 years of working with thousands of leaders around world to identify what leadership talks are and to show how they should be given. However, leadership talks have been around since dawn of history. In all cultures and countries, whenever a people had to do great things, one thing had to take place, a leader had to gather those people together and speak from heart.