All you need to do is add these 2 words to your selling system, and you're good to go.

In fact, this trick's so good, I wish I could take credit for coming up with it, but truth is, it comes from a little-known marketing legend.

Here's deal:

In 1947, Elmer Wheeler was one of best-known salesmen of his time. His "Wheeler Institute of Words" developed a "best practices" of selling, by testing a variety of words in over 19 million selling situations.

I'm right in middle of reading one of Elmer's most famous books, "Tested Sentences That Sell".

And here's a great little selling trick that comes straight out of this book:

Ever go into a restaurant and order a drink?

Of course you have.

And what does your server usually ask you, right after you place your order?

They usually say "Small or large?", right?

Well, imagine for a moment... you're owner of this restaurant.

Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...

“Large one?”

Let me take guess-work out of this and make your job easier for you.

Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And results showed, when your server asked "Large one?"...

7 out of every 10 people, answered “Yes!”

So, let's say a large soda costs you 35¢ more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!

Now you may be thinking, "So what?... It's only 35 cents."

A-h-h-h, but remember....

Little Hinges Swing Big Doors Open!

Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.

That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).

350 extra sales, at 35¢ each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...

$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!

Can you guess what I'm talking about?

Give up?

Well, that product is...

"Information"!

Let me give you some examples of what I mean: Most information is sold either through written words (books, e-books, magazines and newspapers)... pictures (DVD's and VHS tapes)... or through computer programs (like software).

And can you guess how much it costs to burn a DVD once your product is made? Or what it costs to assemble a book?

The exciting truth is, in most situations it costs literally less than $2 dollars. And... if you're selling stuff online, it gets even better, because...

Your disribution costs are even less!

Because if you're selling information that can be downloaded online by your buyer, outside of a few pennies on dollar for your merchant account and maybe $25 to $35 dollars a month to keep your website going, your costs are virtually "ZERO"!

That's why selling "information" is most profitable product in world, you can ever sell.

Plus, amount of money you can make selling information isn't limited to your store hours... your billable hours... or your inventory.

Just look at Microsoft. Last year they did over $32 Million Dollars in gross annual sales. Not a big deal, other companies are bigger. But... there are few (if any) companies this size, that also have over $49 Million Dollars of cash on-hand, and only a hair more than $1 Million Dollars in long-term liabilities.

I don't know how familiar you are with asset-to-liability ratios, but this is virtually unheardof.

Reason why?

It's because of how much cash their products generate and how little it costs them to make it. Just think about it: It costs you $199.99 to buy new Windows XP Home system at Office Max. How much do you think it cost Microsoft to burn a few CD's and toss in a manual or 2?

Maybe $10 bucks?

Not bad, hey?

So...

How can you use this to make money in your business?

Well, let's say you sell software. Most software isn't very easy to use, right out-of-the-box. And most of manuals that come with software programs are horrible.

So how about if you produce an e-book or a DVD showing your customers how to use software? Even if you only sold book for $19.95 each, at almost 100% profit, it sure doesn't take long for this project to start lining your pockets with some serious extra cash, right?

And it's not like you need to do research to write book or produce DVD either. That's beauty of this.

What if you're a massage therapist?

A book about "Top 10 Ways To Keep Your Back Nimble And Pain-Free" surely would be something your customers would want.