Here’s A Little-Known Secret To Writing Copy, For Serious Copywriters Only

Written by Craig Garber

Have you ever wondered how your copy sounds to your prospects when they're reading it?

If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace inrepparttar winter.

The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone read it to you, preferably a child, that's even better.

When I first started writing copy, my 2 sons were in elementary and middle school. They were excited about my new career and were more than happy to read back my copy out loud to me.

Fortunately, my career progressed pretty rapidly, and it wasn't long before I was writing 13-page long-form sales letters.

Well, needless to say (and understandably so), my kids weren't as excited about reading their dad's 17-page "FREE Reports" and long-form sales letters, as they were about reading half-page newspaper display ads.

But luckily, I found a little tool that comes in handy, exactly for situations like this.

And,repparttar 143991 price is right -- it won't even cost you a penny!

There's a software company out there called Read Please (, located in Ontario, Canada, that's come up withrepparttar 143992 perfect tool for writers.

Not surprisingly,repparttar 143993 program is also called "Read Please" and here's what it does: You copyrepparttar 143994 text from your document and paste it intorepparttar 143995 Read Please program.

Then, in any one of a number of different voices,repparttar 143996 program reads back your text out loud over your computer's speakers, word-for-word.

3 Inside Secrets To Making You Richer Using Direct Mail

Written by Craig Garber

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important...repparttar right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increaserepparttar 143990 responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglectingrepparttar 143991 subtle differences -- this is usually what separatesrepparttar 143992 people who are marginally successful, fromrepparttar 143993 people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never makerepparttar 143994 sale.

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