Helping Your Prospects Overcome “Buying Fears” By Using Testimonials

Written by Joe Farinaccio

You DO use direct marketing for your small business… right? If so, you’re taking advantage ofrepparttar most cost-effective means of advertising available. (Yes… I’m biased… I admit it!)

Let’s talk for a minute about how you can make your sales copy and direct marketing more effective.

One ofrepparttar 144391 simplest yet most powerful ways to strengthen your sales copy is to include testimonials. The purpose of having testimonials is to add “objective” credibility to your promises. And when used correctly - - testimonials can do just that.

Good Testimonials Will Separate You fromrepparttar 144392 Crowd

I read a great sales letter this morning. It came from a local heating/cooling service contractor in my area. His headline was perfect. His pitch was superb. His “reasons-why” advertising justified both his offer and his price.

His sales letter lacked only one thing…

… “proof” that he can deliver on his promises by demonstrating he has already delivered on his promises to others.

People want to know who they can trust. Testimonials will do that for you. This is even MORE important if you have a business onrepparttar 144393 web.

Buying from an unfamiliar seller onrepparttar 144394 web can be a scary thing. But once you’ve delivered on your promises to a satisfied customerrepparttar 144395 trust factor goes up for them exponentially. Your next sale is much easier to make.

Do What Ebay and Amazon Do in Order to Foster Trust

Both of these monster sellers provide a constant stream of customer feedback and testimonials. The testimonials cover bothrepparttar 144396 sellers as individuals andrepparttar 144397 products themselves. It’s all to satisfyrepparttar 144398 “proof” factor in selling. You’ve got to prove you can deliverrepparttar 144399 goods.

Testimonials provide you with a track record. They makerepparttar 144400 claims in your sales letter or direct mail package down-to-earth and believable.

The Most Effective Testimonials are:

1) Believable. Good testimonials talk about real benefits experienced by real people.

Online Ticket Sales Ideally Suited to Web

Written by Rick Hendershot


Selling event tickets online isrepparttar kind of servicerepparttar 144327 web is ideally suited to provide. Withrepparttar 144328 development of services like Ticket Sales from Golden Box Seats one website becomes a source for event tickets of all kinds. This kind of website demonstratesrepparttar 144329 ability ofrepparttar 144330 web to bring together large amounts of data, and present it in a way that is informative, entertaining, and easy to understand.

The net result is a very useful service that saves time and money. No more phoning aroundrepparttar 144331 country to find out concert details. This even makes standing in line at a ticket kiosk downtown or atrepparttar 144332 mall a thing ofrepparttar 144333 past.

Whether you want to seerepparttar 144334 Cubs play in Chicago, a Celine Dion show at Caesar's Palace in Las Vegas, a Rolling Stones concert in Toronto, or an off-Broadway show in New York, Golden Box Seats can tell you when and where things are happening. Detailed schedules for all sorts of events are available in one location -- sporting events, big name concerts, Broadway shows. Want to see Paul McCartney in Portland? No problem. How aboutrepparttar 144335 British Open, or NASCAR at Watkins Glen, orrepparttar 144336 Dallas Cowboys? It's all there...

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