Generate Headlines and Ad Copy that Sells
The main aim of all sales advertising is to get people to read your through ad and while reading to say *yes* often enough so that they naturally take action to... (a) Enquire for more information (if this is your goal)
(b) To purchase product
And it all starts with headline...
People decide to read your ad, or not, because of headline and you have approximately three seconds to capture reader's attention. As Jay Conrad Levinson says in his book "Guerrilla Marketing Excellence" Do it then or not at all."
With this in mind a headline must gain attention of reader and establish uppermost benefit as to why your product or service provides answer to a problem reader is seeking a solution for. Chances are this is what attracted you to title of this article, maybe sales are not going as well as you would like, or you are in process of learning how to write better ads and copy for your business, or simply just curious to see what I had to say on subject...
The reader should not have to try to figure out what it is you are trying to sell or how your information can help THEM. A quick glance at your headline and first two sentences of your copy should quickly inform reader if your product or service are what they require. Start by taking time to sit down and honesty ask yourself ... what are greatest benefits you would like your product or service to provide for your customer? Then incorporate as many of these answers into your first fifty to sixty words so reader will be excited enough to read rest of your copy. This is crucial because best headline in world will not help if your reader has lost interest within first few lines.