Heavy Duty Online Sales GrabbersWritten by Robert Kleine
1. Give your prospects extra incentives so they will order more quickly. It could be free shipping, a faster shipping option, free gift wrapping, etc.2. Make your small business look big on world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. 3. Attract a lot more customers by giving them clear ordering instructions. Give them all information they need so they can complete their order easily. 4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. 5. Tell people about your site whenever you get a chance. Those people will tell other people and so on. It's a cheap way to multiply your advertising.
| | Why Providing Excellence in Customer Service is Essential to Every Business Written by Myron Curry
Customer service is end-all to any company’s success or failure. The customer is what provides income that a company needs to thrive and determines whether or not a company can continue to stay in business. Therefore, it is of utmost importance that a high level of customer service always be something to strive for. Without continued excellence in customer service, a company’s success is over before it starts. GET TO KNOW ‘EM So many times we see a company provide what customer is looking for and then send them on their way. In a bicycle shop, for example, a customer walks in and is obviously searching for something related to a bicycle. He or she mentions that a desire to purchase a new bicycle is what has brought them into store that day. The shop owner has plenty of bicycles for sale, lets customer find one they like, receives payment, and lets transaction end there. One thing to remember is that, often, businessman or woman knows more about product or service they are providing than even most informed customer. Suppose that customer in bicycle shop picked out a street racing, ten-speed bicycle and shop owner, neglecting to develop a personal relationship with customer, let customer’s choice be beginning of transaction and payment for said bicycle be end of it. Now, suppose that same customer with a new street racing ten-speed bicycle was planning on taking that bicycle on a mountain trip through rugged and desolate trails. Obviously, street racing ten-speed is not best of choices for doing so. If shop owner had taken time to talk to customer and asked questions such as, “So, planning on doing some riding? Where at?” shop owner would have been able to suggest a better product for customer and, hence, developed an appreciative bond between business and customer, causing customer to, more-than-likely, make a return visit. MAKE IT SPECIAL Sometimes, excellent customer service calls for unusual. Make an effort to go extra mile and provide what is known as “customer-led services”. Some customers might work until 5:00 p.m., which is just when your store closes. Offering to let customer shop after store closes is catering to a customer’s special needs and goes a LONG way in relationship department. This sort of action also goes hand-in-hand with developing a personal relationship with customer, as mentioned earlier. This example of customer service is something that can be used anywhere, from a small storefront business to a large corporation. The point is, pay attention to special needs of your customers, whether a customer is a casual shopper or a corporate client, and you will be rewarded with continued business from that customer again and again.
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