"Headlines That Sell!"

Written by A.T.Rendon

The idea is to catch their ATTENTION.

You might haverepparttar best product or service inrepparttar 101016 universe but if no one reads your email, no one will ever know about it.

How many emails do you receive daily?

And, how many of those emails do you delete automatically becauserepparttar 101017 headline did nothing to capture your interest?

The headline must be short, no more than 6 to 8 words. Less, in this case, would be more effective.

The very best headline I have ever seen in an email message was just 3 short words long. It captured my attention and enticed me to click onrepparttar 101018 link to visit a web site.

Can you guess what those words might have been?

That email had inrepparttar 101019 headline a question."What Is This?" Andrepparttar 101020 body ofrepparttar 101021 email message was justrepparttar 101022 URL.

Short. Simple. Torepparttar 101023 point.

It asks a question that instills in usrepparttar 101024 desire to respond andrepparttar 101025 URL made it really easy to click and find out what it was all about. I had to satisfy my curiosity. :-)

Your headline must be inrepparttar 101026 Subject area of your email message and it is recommended that you make use of one or more action words to help capture your reader's imagination.

If you would like a FREE list of about 50 Action Words: mailto:action_words@emailexchange.org

We are all busy online and we do not have time to do more than give our email a quick scan ofrepparttar 101027 headlines. We all want to see if there is anything of interest that we want to read.

Why Big Skyscraper Ads are Replacing Banners--and How YOU Can Reap Exciting Results

Written by Chris Moran

Inrepparttar early days ofrepparttar 101015 Internet, banner ads quickly becamerepparttar 101016 prime advertising method. Most major companies still pour millions into banner ads, but results have steadily dropped.

Banner ads that once pulled in business now get ignored. And so it often goes with advertising. The first rule of making a sale is for your ad to get attention. Once banners became commonplace and consumers got used to them, they stopped noticing them (and clicking on them) altogether.

All that was turned on its head recently withrepparttar 101017 creation of very large skyscraper ads. Just likerepparttar 101018 name implies, a skyscraper banner ad extends up and down alongrepparttar 101019 right side ofrepparttar 101020 web page. They are usually 120 pixels wide by 600 pixels tall.

The use of skyscraper ads has exploded, nearly tripling to 6 billion skyscraper ads being put to use every month. Major sites like Yahoo Finance, CNET, MSN, and Alta Vista routinely feature them.

Why? In this case, bigger is definitely better. While more than half of allrepparttar 101021 ads onrepparttar 101022 Internet are stillrepparttar 101023 old 468 x 60 banners,repparttar 101024 much larger skyscraper ads get noticed. Thus, click-throughs and resulting purchases are dramatically higher than traditional ads. We have seen some sites experience click- through increases of nearly 1000 percent.

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