Headlines Bring Sales--Where and How to Use Them Judy Cullins c. 2003 All Rights Reserved
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.
Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.
Headlines bring far more sales than copy following them. Perhaps you are a skimmer too. Skimmers usually just read headline.
How to Use Headlines
1. EZINE ADS
Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at top of ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."
Start with benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in ad--this doesn't motivate.
2 SUBJECT LINE IN YOUR OUTGOING EMAIL
Make sure your headline includes a benefit for product, teleclass, seminar or service you are promoting.Over 50% of outgoing messages are never opened because subject line doesn't inspire or stimulate audiences' curiosity.
So many professionals just put an announcement in subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open email.
Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....
3.. FREE SPECIAL REPORTS AND ARTICLES
These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.
Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before they invest their valuable time to read it. Don't lose them with a weak title. Which of these are powerful? "10 Tips to Promote your Product with Flyers." "Shorten your Journey to Business Success with Teleclasses." "Want a Web Site that Turns Lookie Loos into Buyers?"
Within body of piece use headlines to inspire and motive reader to keep reading to get their questions answered. The reason they read your article is to learn how to solve their problem. Headlines organize and guide your reader to make it easy for him/her to read. With appreciation for your useful article they may click on your product or service to buy you offer in your signature file at bottom.
Within "The BIG 3 Marketing Machine" report, this headline pulls reader action: "Leverage your Sales Through a Short Headline."
3. EBOOK-TITLES AND TABLE OF CONTENTS
Your eBook or print book title is an example of a headline. With only 4-8 seconds to impress, make sure it sizzles with number one benefit and your preferred audience included