Headline JunkieWritten by David Galluzzo
Oh it's true, admit it, you can not resist those titillating text links beckoning to you to "Click Now" and "Discover Secrets Revealed" or "How to Explode Your Traffic". You ask yourself, can they really believe I would be so naive as to click on that? And then you do! Don't worry you're alright, we all click on them, and if not maybe we should because there is a valuable marketing lesson to be learned within. Writing provocative headlines and titles could be single most important advertising skill you can develop. Writing powerful headlines that command an immediate response and call to action will stimulate growth and sales faster than anything else anyone can recommend. The words that you use in your headlines will instantly determine, in many readers minds, enthusiasm or interest level that they will have for your product. If you can't lead buyers to your offer, then you really have nothing more than a pretty web page and a complete waste of your time. Which of following examples peaks your curiosity and urges an immediate response from reader? Headline #1: We offer great products at fair prices - visit today and recieve a free offer! or Headline #2: Breakthrough Products Revealed - Save Money and Get Results. Download Free $40.00 Software Instantly. Click Now! I hope you chose number two, because no matter how sophisticated
| | INTERNET DIRECTORIES CAN HELP CAPTURE BUSINESS FOR PROFESSIONALSWritten by Donald B. Kramer
Professionals have been slow to realize enormous value of Internet as an advertising medium. Many have adopted e-mail and developed websites, but they don't know what to do with them. Every day, thousands of consumers and businesses search for professionals on internet. Major law firms will often spend thousands of dollars on a website, but hesitate to spend $295 on "Lawyers.com" or even $100 for a yearly listing at http://www.Attorneyfind.com Smaller firms, often spending less than $300 for a website, have been able to take great advantage of opportunities left open by large firms. Sole practitioners, with help of good web designers, look like a "class act" to Internet viewer. Here are some tips for those building a website: 1. Make site simple and easy to navigate. Let visitors know basic facts on opening screen. 2. Avoid graphics that will slow down loading of site. Internet viewers are impatient and will not wait even a few seconds. There's no need for animation to catch attention. At this point, viewer is ready for facts. 3. Place your e-mail address on site, available for use by viewer who loves to communicate by e-mail. 4. Read your e-mail regularly. Internet users expect prompt responses. For those wanting to take a step further and actually advertise on internet (in addition to being on EVERY directory they can afford)heed these words of caution: The Internet goes to more than 60 million viewers WORLDWIDE. Therefore, target your ad to avoid useless messages from visitors you are unable to
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