Have you Hugged Your Customer Today ?Written by Lisa M. Cope
I'm not just being mushy! I don't mean literally. What I am saying is customer appreciation is best way to create customer loyalty. Good customer service is surest path to success in any business.Lets face it without customers your business is dead. Repeat customers are life blood of any business. It's a proven fact that happy customers make repeat purchases and not only that they tell all their friends. Which means more customers. Tell me... When your happy or excited about a product or service what is first thing you do? You tell every on you know. Right? If you have a great experience with staff at a store or restaurant what do you do? You go back again What if you have a bad experience? Do you go back? NO! and that's not end you make sure you tell everyone you know you had a hard time and never, NEVER to use that company. Have you ever walked into a store and been snubbed, totally ignored at check out? What to you do? You walk out with out making a purchase. Now, how many times have you walked into a store with no intention of making a purchase. You were greeted by a friendly face and a warm courteous atmosphere, then you end up walking out with a bag full of goodies. It's happened to all of us. Good customer service will never go out of style. It's so simple but it is where most business fail.
| | Don’t fall into the same trap as most affiliate marketers. Written by Mike Linley
One of biggest mistakes affiliate marketers make is that they only concentrate on building a short-term business where they just make small sales, one sale at a time. If they stop running their ads their business would cease to exist! The following strategy will allow any affiliate to build a long-term business and make repeat sales to same customer over and over again. Using this strategy will persuade potential customers that you are an expert in your field and making money will become all easier!It is a well known fact that 95% of would-be Internet marketers never make a red cent or make a few sales then quit, believing that game is too complicated, difficult or market is saturated. However, there is a way that guarantees success, you have probably heard term ‘the money is in list’ it's true! Building an opt-in list is blue print to success; all famous marketers have huge opt-in lists. There is no doubt about it selling products to customers costs money but by having an opt-in list you're building a customer base instead of just single sales! You can sell to same customer over and over again without having any more advertising costs. Through your newsletter or Ezine you build relationships and trust with your readers that encourages them to be loyal in doing business with you through your affiliate links! So that said, how do you build a list? Well, easiest way I have found so far is to start referring all my traffic that I pay for to an opt-in page. After person opts-in, have them land on a thank you page where you can pre-sell them for affiliate product. You are probably already building traffic to your site but instead of sending that traffic directly to your affiliate link, send it to a page that allows person to opt-in. The next most popular question is how opt-in page should look. Your page MUST be small, concise and to point. This means that you should NOT have a long sales letter page to get them to opt-in. Your entire opt-in page should fit on to screen with NO scroll down bar. Have a strong, persuasive headline, 5-6 bulleted benefits and then a nice big opt-in. You'll be surprised at how well this works and how spectacular results can be.
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