Have You Hugged Your 'Guru' Today?

Written by Rick Beneteau

Strange title for an article, don't you think? But it did get your attention, and I want to hold it because I have something very important I want you to read, so please let me explain *why* I chose this title.

I dislikerepparttar term 'guru', at least when it's applied loosely, as it is onrepparttar 117618 Internet. I've never thought of, or called myself a guru, but I'm referred to one pretty often. So are a lot of other Internet marketers.

My article is not about 'gurudom' though. It's aboutrepparttar 117619 responsibility to those people who hold us in high enough regard to think of us as a guru, or an expert, or just someone who can help them along their way, and ask for our help.

Allow me to share a thought from my upcoming print book: "Our mission in life is to betterrepparttar 117620 lives of others. In doing so, our life is made better."

If you find yourself inrepparttar 117621 position where people are asking for your expertise and help, there can only be 2 reasons for it:

1. You arerepparttar 117622 Real McCoy and people trust that you can offer genuine and helpful advice and assistance, or

2. You've done a pretty good job of pretending to berepparttar 117623 above.

Hopefully you fall intorepparttar 117624 category ofrepparttar 117625 former.

Now, you really have only 2 choices when someone does ask for your help:

1. You can make an honest effort to lend a helping hand, or

2. You can ignore their request, or, perhaps try to sell them repparttar 117626 latest, greatest product that will solve their problem and make some money inrepparttar 117627 process.

This article would not exist had it not been for a rather lengthy and heartwrenching email I receivedrepparttar 117628 other day. It came from a customer of mine, now a friend, who has been strugglingrepparttar 117629 past few months trying to make a go of it inrepparttar 117630 Internet marketing arena. Very tough assignment as a newcomer in this post-September 11 economy especially in light of allrepparttar 117631 marketing products flooding cyberspace these days!

What was remarkable about his take on things was his statement that of allrepparttar 117632 "guru's" that he had purchased products from (most of which promised additional help afterrepparttar 117633 purchase), and had requested some simple guidance from, I wasrepparttar 117634 *only* person who ever responded. More than a couple of times as I recall. What a sad state of affairs in my opinion!

See, I made a vow when I began to notice (uncomfortably) this guru phenomena that I would do my very best to help anyone who felt I could help, and asked me for it. To me anyway, it's not only an honor and a priviledge, but a duty. To this day, I believe I have lived up to that pledge (and much torepparttar 117635 once- in-a-while dismay of my family members who understandably grumble aboutrepparttar 117636 endless hours I spend answering email:-)

Is your website idea a "bad" idea?

Written by Chuck McCullough

I've gotten many emails lately from people that were having trouble figuring out what topic they should develop their website around.

One even stated that every time s/he came up with a great idea, then did some research on it,repparttar topic would come up as having too much competition, or already over-populated.

This is a very interesting point because everything you read tells you to find a new, un-tapped niche and becomerepparttar 117617 top expert, and then dominate that niche.

We are told that this isrepparttar 117618 ONLY way to make money onrepparttar 117619 Internet.

Finding a niche CAN be very profitable, but it is also very difficult to discover a new niche.


Because it isn't as simple as just finding a topic that no one else has found yet: That topic also has to have people dedicated to it that have money to spend, that wantrepparttar 117620 products that you are selling, and that are willing to buy anything to begin with.

It is very difficult to find that perfect mix... especially now that there are so many other people online trying to do exactlyrepparttar 117621 same thing.

When I started AffiliateMatch there were already a ton of affiliate program directories. There were also several "big players" out there that dominatedrepparttar 117622 market.

I still managed to dorepparttar 117623 things necessary to build it into a profitable website.

Did I bump any ofrepparttar 117624 "big players" out of their positions?

No. But I realized that I didn't have to.

There are many, many, many people surfingrepparttar 117625 Internet today. And even though you may have a competitor that has better search engine positioning, or more newsletter subscribers, you can STILL reach people that have never heard of your competitors.

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