Here Are The 11 Secrets To Direct Response Marketing - How To Get More Business To Come To You In A Month Than Most Get All Year! Discover The Real Reason Virtually All Businesses Never Make The Money They Could…And Should Be Making!
Secret #1: Marketing Is Everything...Here's Why! From
first day you got into business, you were taught that knowledge about what you do was what you needed to become successful. That your "professionalism" will be key to success. That people will come to you once they hear about how "good" you are. You were probably given age old "wisdom" that says if you build a better mousetrap, world will beat a path to your door! "Yeah, right!" Which brings us to our first, and possibly, most important point: Knowing how to get customers, clients or patients is infinitely more important than any other knowledge you may attain!
Secret #2: If You Want Your Phone To Ring, Your Advertising Must Get People's Attention...And Arouse Emotions! If you remember just one secret from this article, remember to follow this proven five-step formula in every bit of marketing and advertising you do: 1. Get Attention! 2. Arouse interest and emotion. 3. Tell an interesting story in a believable way. 4. Offer an incentive to take action...NOW. 5. Ask for action, and make it easy for people to do it.
Secret # 3: Typical Yellow Pages Ads Get Typically Lousy Results! Another example of boring advertising is found in any Yellow Pages anywhere in country. Most Yellow Pages ads are just a big blur! They all look exactly same and do nothing to get anyone's attention! Can you spot one truly noticeable and different reason why a prospective customer or client or patient would be motivated to pick up telephone and call one of companies listed? The problem? Yellow pages "advertising" like this is just one big blur of sameness. There's nothing unique. Everybody looks same and says same stuff. You could literally swap names and phone numbers on ads, and no one would even know difference! To be a successful advertiser and marketer, you must always remember that...People Don't Read Ads That Look Like Advertising and Sales Pitches! The Secret Is All In The Headlines and Topics You Use!
Secret #4: News-Style Advertising Gets Up To 500% Greater Response Than Image Advertising! Yes, you read that right. It's a proven advertising fact...News-style advertising gets up to 500% greater response than color brochures, business cards, and all other forms of product or image advertising. Do you know why? News style advertising doesn't look like advertising! It looks like news. Very few people read advertising....but a lot of people read news and other stories. If It Looks Like Advertising, Most People Won't Read It.
Secret #5: Here’s The Amazing Advertising System That Attracts Qualified, Motivated, Interested and Ready-To-Do Business Prospects…Without Any Wasted Traditional Advertising Or Cold Marketing!! Here’s some common sense that seems to be missing in most businesses: You should never advertise or prospect to anyone who isn’t a likely to buy customer in very near future. We find that highest profit system is to generate leads who are interested, and then do follow-up marketing to leads that express interest, and to them ONLY! What better list could you mail to (other than your past customers) than people who have responded to your offer (usually free information) and said, “Tell me more, I’m interested.”? This kind of list, (when marketed to properly with right kind of killer advertising copy) can yield results and profits beyond anything you’ve ever imagined!
Secret # 6: Make It Easy And Non-Threatening For People To Respond To Your Emotionally Driven, News Style Ads! One of most amazing things to us is how many advertisers make it hard to respond to your ads. With traditional, boring, cute and clever advertising, it’s rare indeed to have someone want to respond. But, on that rare occasion, you make it even harder for them to respond by doing things like not having a toll free number they can call, or a 24 hour free recorded message attached to a toll free number, and so on. Real live testing has shown that virtually in all cases, where someone ran tests offering exact same things in their ads, with only difference being a toll free number versus a local number…the toll free number wins! And, when tests are done with ads offering exact same things except one has a plain toll free number and other has a toll free 24 hour recorded message…the recorded message wins hands down, time after time.
Secret #7: TEST, TEST, TEST! The importance of this topic cannot be stressed enough. You must develop a mentality to always test everything you do, before rolling out in a big way. Testing is most important way to be a smart survivor! Don't ever feel like something is a failure if it doesn't work. No matter what you do, you're not seeing failure or success. You're just seeing results. Nothing more. Nothing less. Just results. If results are bad, then you need to adjust what you're doing. If results are good, then do more and bigger of same thing! The bottom line is this: The only true measure of your idea is what market tells you with real, live testing! All conjecture in world will not replace a well-designed test! And testing with emotional direct response marketing increases your success rate more than any other form of advertising!
