1. Submit a free press release. Go to
site www.prweb.com and sign up today. Write a press release about newsworthy items going on in your business. Use it to announce new additions to your staff, a new book you have written, or an upcoming workshop you plan to teach.
2. Write articles.
Write articles and submit them to websites, like www.ideamarketers.com, www.goarticles.com, or www.articlecity.com that offer them for free or fee to online newsletters and ezines. You can include a captivating byline, complete with your contact information. Next time someone reads one of your articles; you may be contacted and might even get a new client.
3. Design a captivating email signature.
Make sure your email signature includes your name, company name, telephone, fax and email address. But also add other information to capture attention of readers. You might include a catchy slogan or an offer for a complimentary session. Better yet, if you have a new class to offer or have a book or article published, include a line about that as well. You might want to use a different typestyle and have contact information for that specific item as well.
4. Write a newspaper column for a local paper.
If you are a personal coach, you might create an “Ask Coach” column. Be prepared to write a lot of articles or responses to readers’ inquiries. The most successful writers will be experienced ones and those who have a unique coaching specialty. There are thousands of coaches. Why are you different and what type of useful information can you offer to readers? While there is a chance you might be paid for doing this column, don’t count on it. Most likely, you will be able to include full contact information in byline which will make it easy for interested readers to contact you.
5. Contact your local talk radio station.
Local talk radio stations are always looking for interesting people to invite as guests. In order to get an invitation, you must have something captivating to talk about. There are thousands of coaches who coach business and personal issues. Do you have a specialty which makes you unique, i.e. a wedding coach, a relationship coach, a real estate coach? Have you developed a special and unique program which people can follow to dramatically change their life? Have you written and published a book? As they say in Hollywood, “don’t be dull and don’t be desperate.” Dull definitely won’t do, if you want to be on talk radio!
