Has your site been crash tested?Written by Robin Porter
Are you absolutely certain that everything on your site works correctly?
We recently had following unfortunate experience. After focusing heavily on marketing, we launched a new marketing campaign. Soon we had an irate email. A gentleman pointed out he could not get free download nor could he place an order. We had already received orders, so we were just about to dismiss this as writings of a computer illiterate, who probably had trouble turning thing on, when we decided to check it out.
And to my horror he was right! We have two identical sites, with different domain names, and I had just spent a small fortune promoting one of them, to find it was not possible to place an order! It took only a few minutes to find problem – wrong links to order page. I had checked this before, but somehow page was subsequently changed and uploaded. He later informed me that free download was not downloading, despite a free bonus (a "thankyou" for bringing it to my attention) downloading perfectly well.
We tried –and again, he was right! We couldn’t see problem, so we just uploaded a "fresh" version, and it worked. I don’t even want to think how many customers we might of lost – most people will just abandon your site, rather than take time to let you know something is wrong. So this chap could have saved us a fortune – so I sent him a free bonus! He was as pleased as punch, and I was grateful that someone out there took time to point problems out. He is my best customer – he hasn’t purchased anything, but he saved me from losing dozens of potential customers, who would simply "surf" elsewhere when things didn’t work.
Do You Need Help?Written by Pamela Geiss
What are your strengths? What are your weakenesses? Each of us has talents and also areas where we are not as strong.
The first thing you need to do is decide what your strengths are. For example, if you are good at writing, you can write articles, ads, website copy, ebooks, etc. If you are good at programming, you can develop good programs. If you are good at html and java and cgi scripts, you can do websites or develop scripts for sale.
It's very seldom that one person has all talents necessary to set up a business, whether it be an Internet business or a business on Main Street. When you set up a business on Main Street, many times you go out and find a CPA to handle your business taxes, etc. You find a contractor to build your building or repair or upgrade your building. You find a secretary to handle billing and filing and answering phones. There are many people who come together to help you make your business a success.
When you build a business on Internet, you don't have to worry about contractor - or do you? Do you know how to really build a website? After all, when a potential customer comes to your site, no one will physically be there to greet him/her. Your website will be reflection of your business. If you don't know how to set it up, you need a "contractor". In other words, you need a webmaster's help.
When I first started on Internet, I had a free website. It was colorful!! I used one of their templates and thought it was really pretty! But pretty is not what business is all about. You want your website to be functional, fast loading, easy to navigate and informative.