... Then you will want to pay close attention to this article!

If response to your e-mail marketing promotions has taken a nose-dive recently, hear me out on this:

Every time someone announces that they've just discovered "next big thing" in online marketing, I'm naturally a little bit skeptical.

So when I heard that world-renowned Internet marketing expert Corey Rudl has a "revolutionary" new product, I wasn't sure what to expect!

But then I read his article -- one that's included here. And let me just say that I know my marketing techniques will be drastically different from now on!

I strongly suggest that you read this!

From: Corey Rudl Internet Marketing Center

Over past few months, a number of my subscribers have been asking me about latest marketing technology to hit Internet.

It's called "direct-to-desktop" publishing, and right now, it's exclusive property of Fortune 500 companies who are paying tens of thousands (even hundreds of thousands!) of dollars to have hotshot developers create custom software that lets them cash in on new technology.

Direct-to-desktop publishing gives these elite companies kind of advantages that most Internet marketers can only dream about...

100% guaranteed message delivery

Instant messages that appear in full color and sound, right on a customer's computer desktop

An exclusive, private communication channel with loyal customers and subscribers ... All in a customized, branded window with their company logo at top.

When you visit one of these companies' web sites (think online music stores, sports fan sites, entertainment sites, and so on), you'll see an offer that says something like "Click this button to receive instant updates direct to your desktop."

Click button and you'll download a small, customized "reader" application that lets your computer receive messages from company.

The advantages of 'Direct-to-desktop'

Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops -- instantly, reliably, and electronically -- without having to wrestle with e-mail filters, bounce backs, or competition.

Once customers sign up, they don't have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you -- and all they have to do is click to read it.

It's brilliant. The system doesn't use e-mail, yet it is 100% opt-in -- subscribers simply turn off program if they wish to stop receiving messages.

... It's a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads... just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in way.

The right technology at right time

Here's bottom line: E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool (Proof: I used it to make more than $2.4 million last year, and I'm on track to do same again this year), these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Here's why:

Subscribers change their e-mail addresses, leaving you without a way to contact them.

Your legitimate messages get wrongfully trashed by overactive junk mail filters.

People's free e-mail accounts fill up quickly, causing your messages to bounce back.

Record keeping tracks money -- where it goes, when it comes in. Internet record keeping is also required for success. Yet statistics show that only one out of a hundred people who own web sites do any type of record keeping on how much it cost them to be there A system that works hard for you when you don't still requires monitoring and periodic reviews. If you can't measure it, you can't manage it, then it manages you.

The top keys to making money on Internet are working smart, planning, testing, immediately stopping when something isn't working, reinvest in new techniques and approaches that improve and then keep testing. For every success there are usually 10 to 15 try, sometimes more, that weren't successful. Even prolific writers create a number of drafts to get to end result that works.

Here are nine terms you want to become very familiar with and that you want to use to measure your success. As a past CPA, these terms aren't just for an Internet site, they too are usable in other services or brick and mortar operations.

1. Cost per action, sometimes also called, cost per acquisition. How much does it cost you to get a visitor to take a specific action beyond just clicking around in your web site? How many click-throughs does it take for visitors to make a purchase? Another way to apply this to ezines subscribers -- how many clicks were made before subscriber registered for your eNewsletter? You take total expenses for running your web site and divide by number of clicks measured.

Example: If cost per click is $0.50 and it takes 30 click-throughs to get one person to register for your eNewsletter, cost per action is $15. If you write articles, how many registrations do you get for each article? If your measurement is 10 for each article and it takes you about two hours to produce and deliver article over Internet. If your estimated hour rate is $100 per hour, then each registration is costing you $10 plus your web expenses.

2. Cost per sale. To measure, divide marketing expenses by total number of transactions to come up with cost per sale in a dollar amount.