Outside of consistently acquiring enough targeted traffic coming to your website, Lead Generation has been
webmasters second fore most concern in keeping their income streams alive within
reams of survival. You’ve heard it plenty of times, “The money’s in
List”.The next latest buzz is to acquire targeted traffic to come to your website. If
targeted traffic was pinpointed with enough accuracy, in theory that visitor would possibly be interested in purchasing your product or service as well as rendering his/her name and email address for further follow up from you. Ultimately increasing your ROI, return on investment.
Problem is that webmasters have been programmed into believing that they must give away “bonuses” and “gifts” in order to accomplish
task. Creating
persona of an “I gotta have it at No Cost” net society.
These ideas are so embedded that if your visitor so much as has
impression that
offers were not good enough in exchange for his information, he could scream “spam” and then your “outa here”.
The burden of proof lies on your shoulders to defend your good name.
This method definably has its contradictions. Who can blame them? We as webmasters created
problem. Webmasters has become generous and permissive to each and every demand. With each demand we became more generous and with each cry we became more permissive.
Your visitors’ information is of value but, so are
webmasters offers in return. That value used to be at
discretion of
webmaster who administers over his products and services according to
marketability of its value.
The future survival of
Webmaster is to bring back
establishment of Balance. A happy medium between what constitutes value for
Consumer as well as
Webmaster.
If we are to begin establishing balance back into net society, we must determine what it is that is actually important to
viewer of your site.
The answers might very well be within
search engines. Google has been setting
trends back to
scenario that “Content is King”. This theory is nothing new. In
beginning, Content was
reason for having a connection to
web. People were hungry for trustworthy and in-depth Information.