Outside of consistently acquiring enough targeted traffic coming to your website, Lead Generation has been webmasters second fore most concern in keeping their income streams alive within reams of survival. You’ve heard it plenty of times, “The money’s in List”.The next latest buzz is to acquire targeted traffic to come to your website. If targeted traffic was pinpointed with enough accuracy, in theory that visitor would possibly be interested in purchasing your product or service as well as rendering his/her name and email address for further follow up from you. Ultimately increasing your ROI, return on investment.
Problem is that webmasters have been programmed into believing that they must give away “bonuses” and “gifts” in order to accomplish task. Creating persona of an “I gotta have it at No Cost” net society.
These ideas are so embedded that if your visitor so much as has impression that offers were not good enough in exchange for his information, he could scream “spam” and then your “outa here”.
The burden of proof lies on your shoulders to defend your good name.
This method definably has its contradictions. Who can blame them? We as webmasters created problem. Webmasters has become generous and permissive to each and every demand. With each demand we became more generous and with each cry we became more permissive.
Your visitors’ information is of value but, so are webmasters offers in return. That value used to be at discretion of webmaster who administers over his products and services according to marketability of its value.
The future survival of Webmaster is to bring back establishment of Balance. A happy medium between what constitutes value for Consumer as well as Webmaster.
If we are to begin establishing balance back into net society, we must determine what it is that is actually important to viewer of your site.
The answers might very well be within search engines. Google has been setting trends back to scenario that “Content is King”. This theory is nothing new. In beginning, Content was reason for having a connection to web. People were hungry for trustworthy and in-depth Information.