Has Your Marketing Stalled? Company Reveals Five Simple Steps to Make Marketing More Proactive

Written by Paul Nastu


Overworked marketing teams tend to live in a reactive state, producing materials as needed and just keeping their heads above water. But it shouldn’t be that way. “In order to gain exposure and increase sales, companies need a forward-thinking plan that creates opportunities,” says Paul Nastu, President of PJ Writing Group LLC, a Colorado-based marketing communications company. PJ Writing Group has five simple steps that will make your marketing more proactive.

1. Call a truce with sales--Takerepparttar head of sales out to lunch to find outrepparttar 138878 challenges they face in selling. What are their pain points (notrepparttar 138879 customer's)? What do they need from you to make their jobs easier? What are they hearing from potential customers, and does it differ from what you hear? Share your knowledge as well, but make a point of asking questions.

2. Try something brand new--Most marketers have pet ideas they'd love to try, if only they hadrepparttar 138880 time. Make time for one of those ideas. Maybe it's a customer advisory panel, a new premium on a direct response campaign, or your first email promotion. If management won't sign off on it, suggest running a small test. When results exceed your expectations, you can roll it out in a big way.

3. Collect email addresses at every touch point--You may not have or need an email newsletter, but you should still be collecting email addresses from every customer. At some point, you're sure to want to include email as a marketing avenue. If you foresee a specific use forrepparttar 138881 emails (newsletter, email coupons), ask for permission to send that specific kind of marketing.

Finding Employees For Insurance Industry Jobs

Written by Barbara Kreuger


Finding Employees For Insurance Industry Jobs

Findingrepparttar right employee for any job opening can be a challenge to sayrepparttar 138839 least, and this is no truer than inrepparttar 138840 insurance industry. With considerations ranging from experience and education to their personal skills,repparttar 138841 decisions faced by recruiters and employers can be of critical importance.

When hiring employees for insurance industry jobs it is important to take many factors into account. Summarized, these factors include:

  1. Education & Certification
  2. Experience
  3. Personal Skills
Education & Certification

Obviously one ofrepparttar 138842 first criteria you will be looking for in a candidate will be their education. Whetherrepparttar 138843 employee is applying for a one of your insurance sales jobs, customer service, risk management or some other position you will want to make sure that their education matchesrepparttar 138844 criteria ofrepparttar 138845 job. With this in mind an employer will often find him/herself in a position when multiple candidates are well educated and/or certified. While it may take additional time, looking intorepparttar 138846 schools themselves may yield significant differences.

A certificate fromrepparttar 138847 "University of Phoenix Online" is worth significantly less thanrepparttar 138848 same certificate from an accredited educational institution but unless you look intorepparttar 138849 credentials you may be tempted to consider them all equal.

While education cannot be consideredrepparttar 138850 end-all-be-all of hiring any qualified candidate, a solid education from an accredited institution reflects more than a knowledge ofrepparttar 138851 industry - it also reflectsrepparttar 138852 job applicant's ability to write and present ideas clearly and also to stick with something they have started.

And isn't that a key feature in a candidate, whetherrepparttar 138853 education is necessary in their job function or not?

Experience

This is perhapsrepparttar 138854 most important factor in filling jobs inrepparttar 138855 insurance industry (or any industry for that matter). What you should be reading into their experience is not simplyrepparttar 138856 number of years they have worked inrepparttar 138857 same or similar roles however. While experience in a specific field lends itself to a strong understanding ofrepparttar 138858 ins-and-outs of it can also have its downside that must be taken into account.

The value of experience inrepparttar 138859 insurance industry comes primarily fromrepparttar 138860 reduced training that will be necessary to getrepparttar 138861 employee functioning. Knowing how to perform a specific function, especially a complex function such as risk management or loss control, can save a company countless dollars in training.



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