Good thing you don't have to be rich to make it work for you. Pay-per-click search engines are one of best ways to get targeted traffic to your site - and for just a few pennies, too. I'm usually pretty cheap when it comes to paying for advertising ... but this is one place where I'm happy to make investment.
PPC SEs such as GoTo.com < http://www.goto.com/ >, largest and best-known of them, allow you to 'bid' on certain search terms. Listings for each search term are displayed in order of highest bid first. You literally 'pay' for your search rank!
Some advantages of PPC SEs include:
== No fiddling with META tags, keyword density, and all that other stuff that goes with search engine optimization. If you've ever played with this stuff, you'll know how frustrating it can be to get a good listing - and then KEEP it! With PPC SEs, you simply buy your way to a better position.
== It's fast! Most PPC SEs will review your listings and make them available within just a few days. Compare this to regular search engines, where it can take MONTHS to get listed - if you get listed at all!
== It's 'pay for performance'. You only pay amount you bid when someone clicks on your link. And because your visitor comes to your site after finding it from a relevant list of search results, he or she is a *targeted* visitor - exactly what you want! Compare this to regular search engines, which give you option to pay a fee for an 'express review' ... a review that most often *doesn't* guarantee a listing.
PPC SEs are a great way to get targeted traffic, quickly. Here are a few pointers on how to work effectively with them: