Harness The Marketing Power of Postcards

Written by Robert Imbriale

Do you dream of dramatically increasingrepparttar number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions?

I want to share a little secret with you about how you can use a regular old postcard to build traffic to your web site byrepparttar 101132 thousands in almost no time at all!

Now before you go out ofrepparttar 101133 room screaming, just listen for just a moment. This past month, I have been using postcards with my clients and they have a dded literally thousands of names to their client lists! That's right, and they did it by using little 3x5 inch postcards that are sent via regular old snail-mail!

I realize that this is not new technology, and that it may not even be all that sexy, but what I do know is that it REALLY WORKS! Andrepparttar 101134 results are nothing shy of amazing, if you know how to makerepparttar 101135 most of this powerful medium.

Are you curious to learn how? Read on because I am going to tell you and then I'll share a few secrets to postcard marketing that will explode your response rate!

Postcards work because more people read them. . .and they are read more often because there is no envelope to open. Everybody will look at a brightly colored postcard when it arrives inrepparttar 101136 mail. Sorepparttar 101137 first thing to know is that you always use brightly colored postcards. I prefer sunshine yellow for my postcards.

Start with a powerful offer. I like to offer a FREE E-BOOK. So I putrepparttar 101138 words "FREE E-BOOK" in big bold letters acrossrepparttar 101139 top ofrepparttar 101140 postcard. Yes, it's fine to be bold! Remember, your goal is to capture attention, so userepparttar 101141 biggest, boldest type face you can get!

Under that bold headline, I'll generally provide a little more info aboutrepparttar 101142 value ofrepparttar 101143 Free E-book. It may look like this:

"You can GET RICH onrepparttar 101144 Internet! Learn how in a powerful FREE E-Book by Expert Internet Marketer, Robert Imbriale. Claim your FREE copy of this eye-opening E-Book now! Go to http://www.ultimatewealth.com"

That's it. I will not put any more copy onrepparttar 101145 postcard. I may include a graphic ofrepparttar 101146 cover ofrepparttar 101147 e-book, but nothing else. It's possible to say too much, so you're better off saying less, and getting more response because repparttar 101148 prospect is now curious and will come to your web site to find out more!


Written by Richard Igoe

Getting a good ranking inrepparttar major search engines is probably THE BEST way to get traffic to your site, but just how to do this isrepparttar 101131 question. There are literally millions of web sites out there.

But remember a good website ranking is virtually FREE advertising and will bring in a steady flow of traffic, so it is worth going to some lengths to get a good position.

First, sit back for a minute and ask yourself what exactly you are selling. What keywords are people going to search for to find your page? Getting a good ranking on a search engine depends onrepparttar 101132 keywords you are using - or more specificallyrepparttar 101133 keywords people are using to find you!

Your aim should be to create a few HIGHLY FOCUSSED doorway pages for your site, each one optimized for a particular keyword of phrase. But be honest with yourself. Use keywords or phrases that describe your product or service as closely as possible.

To help you find out which keywords are most searched for, and how likely you are of getting a good ranking, there is a very good tool called WordTracker. It emails you a free weekly report ofrepparttar 101134 top 500 keywords (phrases) that are requested onrepparttar 101135 major search engines. It also filters out all pornographic words which account for 25% of search engine requests. However it also does more!

You can enter a keyword or phrase that you want people to find your webpage with, and it will return a list of 100 other related keywords. You then click on any of those keywords and you will get a list of how many searches have been made for it inrepparttar 101136 last 24 hours. Then Wordtracker comparesrepparttar 101137 results withrepparttar 101138 number of pages ranked on AltaVista for each keyword or phrase and compiles a report for you.

Now here is why this tool is so valuable. You can see which keywords you have more chance with in obtaining a higher search engine ranking - those keywords with a lot of hits but relatively fewer pages listed on AltaVista - and create doorway pages optimized for those keywords. The doorway pages you create will now have a better chance of ranking inrepparttar 101139 top 20 or 30. Wordtracker has a free trial.

Now after choosing your keywords, create a doorway page for each one.

Most search engines place a high importance onrepparttar 101140 keywords and description "META" tags on your web pages. For a more detailed explanation of META tags, look at our HTML tutorial at http://www.TheWebsEye.com/HTML.htm.

As well asrepparttar 101141 meta tags, search engines take into account a number of other considerations such as keywords inrepparttar 101142 TITLE tag, in your header tags, and how keywords are placed on your pages. If you want to know more about how search engines rank your pages we strongly recommend you downloadrepparttar 101143 award winning free e-book "Search Engine Tactics" from our downloads page - http://www.TheWebsEye.com/downloads.htm (only 129 KB).

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