Harmonize Elements for High Ranking

Written by Bet Cox

Ranking high in search engines is like a carefully balanced high-wire act: you can't tip too far to either side or you will not reach your goal. When creating a website, you must use both content and meta tags effectively, but not excessively. There are four main elements that you must harmonize: Meta Tags, Description, Title and Content.

Meta Tags By now, most people know that a meta tag is a word or group of words included inrepparttar web site's hidden HTML code and includes a description ofrepparttar 128432 web site, or a set of keywords that reflectrepparttar 128433 site's content. Search engines userepparttar 128434 meta tags to retrieve content about your site. But do you know how to place them? Do you know how to use them effectively? There are several websites that offer tools to help you create meta tags such as and .

These sites will walk you throughrepparttar 128435 process of listing keywords and placingrepparttar 128436 code insiderepparttar 128437 tag, just afterrepparttar 128438 tag. This is most important! Proper placement of<IMG height=12 src="/the2.jpg" alt="repparttar 128439"> Meta tags is crucial to being found by search engine spiders as they travel<IMG height=12 src="/the2.jpg" alt="repparttar 128440"> web. There are three things that you should never do when creating meta tag keywords: * Never repeat keywords needlessly just to include more keywords. * Never hide keywords by using text of<IMG height=12 src="/the2.jpg" alt="repparttar 128441"> same color as<IMG height=12 src="/the2.jpg" alt="repparttar 128442"> background * Never use keywords that have nothing to do with your website<p>Description The description of your website will appear in your meta tag, <meta name="description" content="Brief description of your website">, as well as in<IMG height=12 src="/the2.jpg" alt="repparttar 128443"> listing that<IMG height=12 src="/the2.jpg" alt="repparttar 128444"> search engine returns. Choose descriptive words carefully, ensuring that at least some of them are repeated in<IMG height=12 src="/the2.jpg" alt="repparttar 128445"> content on your site, your meta tag keywords, and in your title. Now add a little clever marketing pizzazz! "Click Here for ___", is a great phrase to add to your description. Fill-in<IMG height=12 src="/the2.jpg" alt="repparttar 128446"> blank so that<IMG height=12 src="/the2.jpg" alt="repparttar 128447"> user is inspired to click for details, promotions, demos, online orders, etc. For instance, "Click here for free samples" is appropriate, but don't overuse "hype" words such as "free" or they could actually lower your ranking. <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>"The Number One Answer is Search Engines..."</h2><font size="2">Written by Bill Platt</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <br> <font size="2">We surveyed 100 people...<p>What is<IMG height=12 src="/the2.jpg" alt="repparttar "> best way to draw traffic to your website?<p>Our survey said...<p>Search Engines 53 Article Distribution 30 Ad Swaps / Links at other sites 14 Banner Advertising 8 Signature Files 5<p>Ironically, it seems possible that we could have selected a different set of people and<IMG height=12 src="/the2.jpg" alt="repparttar 128431"> answer for search engines would have been zero. At least, a web designer was telling me that this morning. <p>One of his web design / web hosting clients has hired my company to help with building her website traffic. One of <IMG height=12 src="/the2.jpg" alt="repparttar 128432"> changes we had suggested was to offer her visitors both a Frame and a No-Frame site, with<IMG height=12 src="/the2.jpg" alt="repparttar 128433"> express intent of using<IMG height=12 src="/the2.jpg" alt="repparttar 128434"> No-Frame site to capture spider search engine traffic with her already keyword-rich website. <p>Our client currently has a Framed site which she likes <IMG height=12 src="/the2.jpg" alt="repparttar 128435"> appearance of. Otherwise, we would have suggested to only use a No-Frame site.<p>At every step of<IMG height=12 src="/the2.jpg" alt="repparttar 128436"> way, her web host has been causing us great difficulty in<IMG height=12 src="/the2.jpg" alt="repparttar 128437"> process, because as he said, "Search engines do not bring any traffic to a website." Even when his client told him to make<IMG height=12 src="/the2.jpg" alt="repparttar 128438"> change, he refused because "it is a waste of time." Since he holds<IMG height=12 src="/the2.jpg" alt="repparttar 128439"> username/password to<IMG height=12 src="/the2.jpg" alt="repparttar 128440"> site and will not allow me access or his client direct access, we must deal with him. (I have never met a web host who ran his business like this either... I am helping his client to search for an alternative hosts now.)<p>I talked to him on<IMG height=12 src="/the2.jpg" alt="repparttar 128441"> phone this afternoon, and he told me, "You know that statistics show that search engines do not generate much traffic to a website."<p>I don't know whose statistics this man is looking at! <p>I suggested to him "No, I don't know that. I run more than a dozen domains and all of my domains generate a considerable amount of search engine traffic. My original site knocks down over 50% of its visitors from search engine traffic, and<IMG height=12 src="/the2.jpg" alt="repparttar 128442"> site serves thousands of visitors every month." I love using this website as an example because I have not promoted it hardly at all since August of 2000.<p>When I began this particular site, it was intended as a computer technical support destination. Around<IMG height=12 src="/the2.jpg" alt="repparttar 128443"> beginning of 2000, I began making a shift in my own web activities. As such, this site is now really a potpourri of activity, though more than 60% of<IMG height=12 src="/the2.jpg" alt="repparttar 128444"> site remains under<IMG height=12 src="/the2.jpg" alt="repparttar 128445"> umbrella of computer technical support. Due to<IMG height=12 src="/the2.jpg" alt="repparttar 128446"> fact that most of my computer support newsletter exists in<IMG height=12 src="/the2.jpg" alt="repparttar 128447"> archives of<IMG height=12 src="/the2.jpg" alt="repparttar 128448"> website, this site is very keyword rich!<p>In order to drive my point home about<IMG height=12 src="/the2.jpg" alt="repparttar 128449"> effectiveness of search engines on<IMG height=12 src="/the2.jpg" alt="repparttar 128450"> web, I have taken a step that most people would consider crazy. I am making public three and a half months worth of my site's statistics. I can afford to do this because this site, WindstormComputing.com, is not my primary bread and butter anymore. <p>Be forewarned, these pages are big, so if you have a slow machine, you probably don't want to participate in this exercise.<p>The first page I will be showing you is for<IMG height=12 src="/the2.jpg" alt="repparttar 128451"> first eleven days of May, 2001. In those first eleven days, there have been 458 visitors to my website from search engines. In all,<IMG height=12 src="/the2.jpg" alt="repparttar 128452"> site has been visited by 682 people, and they have looked at a total of 1855 pages. Of those who came calling, 67% of them came from search engines.<p>You may view these actual site statistics at: http://imiobc.com/keyword_rich/lrefers0501.html (134 kb) <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Harmonize_Elements_for_High_Ranking-28432.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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