Hard-sell Commercials vs. Identity Commercials

Written by Kahlia Hannah

There is a man who owns a locally based chain of used computer stores inrepparttar city where I live. It is my personal opinion that he should be presented with an award for producingrepparttar 101169 most annoying television commercials in history. That award probably wouldn’t mean much to him, as he is now a rich man who couldn’t care less if his commercials are ridiculous. After all, those commercials made himrepparttar 101170 rich man he is today.

This man I speak of was a pioneer inrepparttar 101171 world of hard-sell commercials. His commercials were tacky, irritating, obvious and brass. They were also fact-based, convincing, high-energy and memorable.

Your hard-sell commercial does not need to encompassrepparttar 101172 entire range of adjectives I used to describe those particular hard-sell commercials.

The hard-sell commercial has a few common identifying traits that have nothing to do with being annoying. * They often include prices. * They show as much merchandise as possible. * They often tell of a promotional offer or sale. * The company or product name is usually onrepparttar 101173 screen throughrepparttar 101174 entire commercial.

These four traits are common for one reason; they increase sales. This is why:

* The advertiser should includerepparttar 101175 price if it is exceptionally low. Low priced items get customers offrepparttar 101176 couch and intorepparttar 101177 store. * Show potential customers some merchandise and they will often see something they want. You will also give people a sense of how much selection you offer. * Using promotional advertising creates a sense of urgency. People will have to buy your product withinrepparttar 101178 allotted amount of time. * If you keep your name onrepparttar 101179 screen duringrepparttar 101180 entire commercial, people will seerepparttar 101181 name even if they mute their television duringrepparttar 101182 commercials. They also become familiar withrepparttar 101183 font, logo and color scheme you use, and will recognize it when they see it again.

A Great Press Release Can Really Get Your Business Noticed

Written by Alvin Apple

Getting a new business offrepparttar ground is a daunting prospect. There are so many things to consider: office space, equipment, personnel, andrepparttar 101168 all important advertising. Money is always tight inrepparttar 101169 beginning, and quite often byrepparttar 101170 time that last dollar is spent getting things up and running,repparttar 101171 advertising budget just isn't there. Not to worry. There are many great ways of gettingrepparttar 101172 word out about your business without spending a fortune. In particular, press releases have long been an effective way of lettingrepparttar 101173 public know that your business exists.

Now a press release is not an ad, and any press release structured like an ad will be deleted in a second. The job of a press release is simply to alertrepparttar 101174 media to something newsworthy about your business. It's a bit like fishing. Whether or notrepparttar 101175 editor takes your bait depends on how you present your business, or even what kind of dayrepparttar 101176 editor is having. Inrepparttar 101177 end, it is entirely up torepparttar 101178 individual editors whether or not they use your story.

When writing your press release, make it sound newsy. Don't start off with sales language. You can saverepparttar 101179 blatant commercial stuff forrepparttar 101180 end ofrepparttar 101181 release. Choose something interesting about your business and create a headline. "New Innovations in Gardening Produce Beautiful Crop of Strawberries," is much more likely to be read than, "Johnson's Nursery Grand Opening Special: 50% off on Strawberries." Getrepparttar 101182 picture?

After you've got a great headline, fill out your story with interesting facts about your business. Give a brief history of what led you to what you're doing now. Mention howrepparttar 101183 needs ofrepparttar 101184 market are changing and how your business is a result of those changes. Try using quotes. Whatever you do, make it interesting, and stay away from blatant sales language or specific offers.

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