Subject of email should read:

Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ]

[ For BODY of your email message, write: ]

FOR IMMEDIATE RELEASE

CONTACT: Your Name Company Name Street Address City or Town, State, Zip USA or Your Country Phone: Fax: Email: URL:

Short one sentence headline. This can be same as your Email Subject Header. The "KEY" is to make it a good one.

The "Subject" of your email message will either get your Message read eventually or deleted immediately.

Maximum of three paragraphs.

Cover standard Who, What, Where, When, Why and How that media people deal with all time.

<---------End Press Release Text-----à

Why bother with a Press Release?

If you have a good story, you can benefit from HUGE FREE exposure to a real world audience of millions, perhaps even tens of millions of people online and off.

A Press Releases must be sent to a media contact.

Pick and choose who you send a release to according to what info it is that you are trying to publicize.

For example, you do not want to send a release about a new AUTO PARTS to editor of a SEWING magazine.

These media people can reach millions of people with just one Press Release. That is why it is so important to tap this FREE resource for publicity and exposure.

So, how do you tap into email addresses of all these media pros?

Visit web sites of top media outlets.

Here you are going to need to do a little leg work. Or, rather, "let your fingers…" :-)

First, visit :

Internet News Bureau - Partial Distribution List http://www.newsbureau.com/medialist/

This web site lists names of 100's of media contacts that accept Press Releases via email. Unfortunately, they do not provide you with contact information as they sell that as part of their business.

But you can still make use of list, because it is a list of media contacts that do business on and via Internet.

How do you get their contact info?

1. PROMOTE 1 THING AT A TIME

Most people dislike making a decision to buy something when it forces them to reject or delay buying something else they also want. They're afraid to make a decision they may regret later. Many prospects faced with this choice spend a lot of time evaluating their options. They can't make a clear choice so they make NO decision at all ...and you lose a sale.

That's why it's more effective to promote only 1 product or service each time you advertise. Develop separate ads, web pages, sales letters, etc. to promote each product or service you offer. Limit your prospect's decision to only "Yes" or "No" instead of "Yes", "No" or "Which One". You'll get more "Yes" decisions this way.

TIP: Sometimes you can successfully combine 2 or more related products or services into a special offer. But limit your customer's decision to "Yes" or "No". Don't include an option to buy any of items separately.

2. DRAMATIZE THE GOOD FEELING

Customers buy from you because they want to enjoy benefit produced by using your product or service. They want to get that benefit fast. And they want your product to be easy to use -- or your service to produce results without disturbing their daily routine.