"HUGE FREE Exposure With A Press Release! - Part 2"

Written by A.T.Rendon

Here isrepparttar basic format for a Press Release: (You can also receive it via email at: mailto:pr_sample@emailexchange.org )

Subject of email should read:

Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ]

[ Forrepparttar 101230 BODY of your email message, write: ]


CONTACT: Your Name Company Name Street Address City or Town, State, Zip USA or Your Country Phone: Fax: Email: URL:

Short one sentence headline. This can berepparttar 101231 same as your Email Subject Header. The "KEY" is to make it a good one.

The "Subject" of your email message will either get your Message read eventually or deleted immediately.

Maximum of three paragraphs.

Coverrepparttar 101232 standard Who, What, Where, When, Why and How that media people deal with allrepparttar 101233 time.

<---------End Press Release Text-----ŕ

Why bother with a Press Release?

If you have a good story, you can benefit from HUGE FREE exposure to a real world audience of millions, perhaps even tens of millions of people online and off.

A Press Releases must be sent to a media contact.

Pick and choose who you send a release to according to what info it is that you are trying to publicize.

For example, you do not want to send a release about a new AUTO PARTS torepparttar 101234 editor of a SEWING magazine.

These media people can reach millions of people with just one Press Release. That is why it is so important to tap this FREE resource for publicity and exposure.

So, how do you tap intorepparttar 101235 email addresses of all these media pros?

Visitrepparttar 101236 web sites ofrepparttar 101237 top media outlets.

Here you are going to need to do a little leg work. Or, rather, "let your fingers…" :-)

First, visit :

Internet News Bureau - Partial Distribution List http://www.newsbureau.com/medialist/

This web site listsrepparttar 101238 names of 100's of media contacts that accept Press Releases via email. Unfortunately, they do not provide you with contact information as they sell that as part of their business.

But you can still make use ofrepparttar 101239 list, because it is a list of media contacts that do business on and viarepparttar 101240 Internet.

How do you get their contact info?

Easy. First of all, make a short list of those media contacts that you think would be most interested in your Press Release.


Written by Bob Leduc

Here are 3 powerful marketing tactics you can use to get more salesrepparttar next time you advertise. All 3 work for any business. And you can use them effectively onrepparttar 101229 Internet or in traditional media.


Most people dislike making a decision to buy something when it forces them to reject or delay buying something else they also want. They're afraid to make a decision they may regret later. Many prospects faced with this choice spend a lot of time evaluating their options. They can't make a clear choice so they make NO decision at all ...and you lose a sale.

That's why it's more effective to promote only 1 product or service each time you advertise. Develop separate ads, web pages, sales letters, etc. to promote each product or service you offer. Limit your prospect's decision to only "Yes" or "No" instead of "Yes", "No" or "Which One". You'll get more "Yes" decisions this way.

TIP: Sometimes you can successfully combine 2 or more related products or services into a special offer. But limit your customer's decision to "Yes" or "No". Don't include an option to buy any ofrepparttar 101230 items separately.


Customers buy from you because they want to enjoyrepparttar 101231 benefit produced by using your product or service. They want to get that benefit fast. And they want your product to be easy to use -- or your service to produce results without disturbing their daily routine.

Keep this in mind as you develop your ads, web pages, sales letters and other sales tools. Use vivid word pictures to dramatizerepparttar 101232 pleasant feeling your customer will experience when he or she enjoysrepparttar 101233 benefit produced by your product or service.

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