However, even if you never heard of a Press Release before, a little online research will yield SECRETS to establish your very own release in format expected by media pros who already receive hundreds of submissions daily.

And, just one successful "Press Release" can bring you HUGE FREE Exposure!

The first import thing to know is FORMAT.

Nothing will get your Press Release deleted faster than sending it out in wrong style with too little or even too much information. Send for your free copy below.

FREE Sample of a proper Press Release: Via Auto-Responder at: mailto:pr_sample@emailexchange.org If you "know" basic format for a Press Release, then you have "Won Battle" to at least get your info read by someone that can expose it to a huge audience and all for incredible low price of FREE!

That is whole premise of a Press Release.

You give vital info to media and they spread word as a service to all of their viewers, readers and subscribers.

If all you have to offer is some chain letter or one of those, "Give me $10.00 to earn $1,000,000!" do NOT waste your time or valuable time of media rep to which you eventually email your release info. I found all info I needed to create my very first Press Release by doing a great deal of research online.

Below are 10 effective steps that I have successfully used to help my clients boost click-throughs on their banner campaigns.

1. Employ Action Words

Use action words like "FREE" and "Click Here" in your banners.

Offering something "FREE" in your message attracts reader to click on your banner. Banners with "Click Here" teasers and similar action phrases also increase click-through.

2. Use Short and Punchy Headlines

A short and punchy banner headline makes a difference. Always load your headline with benefit statements - offer solutions to challenges that your customers face. If you sell diet products, try "Lose 10 pounds in four weeks!". Work on a winning combination of text and graphics in your banner ad.

3. Animated Banners vs. Static Banners

Animated banners usually outperform their static counterparts by more than 100%. Surfers are more likely to notice banners that are animated. Example: If you have words "Click Here" flashing in your banner, it will perform better than a static version.

4. Adopt Better Designs

Many of us are not graphic artists. We can create simple banners but it is hard to match work of a professional graphic artist. You should engage a professional banner ad designer to create your banners. Expect to invest $80 per banner.

The standard sizes for banner ads are 400x40 pixels or 468x60 pixels. I recommend that you design a 468x60 banner. With clutter of graphics on most webpages, a larger banner has a higher chance of getting noticed.

5. Try Trick Banners

These banners resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks. They attract you to click on dialog boxes and scroll bars - which you are already accustomed to doing with Windows operating system. If you use trick banners with short and punchy headlines, you can get click-throughs above 10.0%!

6. Reduce Your Banner File Sizes

Reduce your banner file size to less than 15k. The last thing a surfer wants is a slow-loading webpage. Most websites and banner exchanges do not allow excessively large banners.