Originality counts -- and you'll be counting your sales figures when you implement your original ideas in your product line, marketing and sales materials.Take a look at many of headlines and advertisements that you come across on Web and in newspapers and other media.
Same old, same old. Most barely make an impression on your consciousness.
On other hand, who will ever forget Energizer Bunny? That rabbit is one original little hopper. Bunny, of course, was product of a highly creative advertising team. The rest of us will have to struggle a little harder to find original ideas for our small businesses.
Originality counts, but being original isn't always easy.
Here's thing. Most people within an identified culture or ethnic group are hot-wired to come up with very similar responses when presented with a word, concept or product.
But strangely, we all tend to think our response is unique and special and that no one has previously thought of it.
I've noticed this for a long time -- at least for as long as my name has been June, which is to say, all of my life. Ever since I can remember, on being introduced, people are prone to announce gleefully, "JUNE BUG!"
I don't mind being called June Bug. There are worse names. But I do marvel at how each and every person who says this believes that I am hearing this wonderfully witty remark for first time. Yeah, first time this morning, maybe.
You'd think I'd know better than to fall into trap of "same old, same old" thinking myself, given that I've been complaining about it since childhood. But no.
A few years ago, I attended a 10-month multimedia course. One of our assignments was to write story line for a Costa Rican travel video. We were told that film star Robin Williams would be providing voice-over in our imaginary film.