People buy products or services from you because they expect to gain a benefit. The benefit is more valuable to them than money they spend to get it. You can use that benefit 3 different ways to increase results produced by your marketing efforts.
1. Immediately state benefit to draw prospect into your promotional message. 2. Dramatize feeling of enjoying benefit to intensify your prospect's interest. 3. Stimulate your prospect to start enjoying benefit NOW by taking immediate action to get it.
Apply all 3 of these when you develop any promotional material -- including content of your website.
1. STATE THE BENEFIT IMMEDIATELY
...to draw prospect into your promotional message. State benefit in headline of your ad, first sentence of your sales letter or in a title at top of your webpage. Use it as opening of your audio or audio-video promotions. It immediately captures your prospect's attention and provides a compelling reason to continue reading or listening.
For example, I recently saw this headline at top of a webpage: "Increase Your Online Profits 40% Now". The website offered businesses service of accepting credit card payments online.
2. DRAMATIZE THE FEELING OF ENJOYING THE BENEFIT
...to intensify your prospect's interest. Use a word picture to help your prospect visualize feeling of enjoying benefit you offer. Here are 3 examples you can use as models for developing your own word picture:
"Know all your bills are paid as you and your family leave on a 2 week vacation." (a financial planner)
"The pleasing aroma of this new shampoo reminds you of driving through country after a fresh spring rain." (shampoo offered by an MLM distributor)
"It's Monday morning. As you get up, all your neighbors are already on freeway trying to get to work on time. You have breakfast with your family and decide how to spend day while your customers place their orders at your new automated website." (An Internet business opportunity)