You can re-use your old articles by transforming them into another form of promotional tool.

And one way to re-use them is by turning them into an e-mail workshop. By doing so, you'll be able to offer a new product that will help you establish your credibility as a business owner, e-zine publisher or web site owner.

Even though you'll make use of old articles, you won't be offering a re-hash.

Why? Because once you transform your old articles and gather them together to form an e-mail workshop, you add a more focused learning dimension to them. For this, you're able to create a new and effective marketing tool.

So how do you do it? In a nutshell:

1. Gather all your articles and find a common theme among them. If you've written a number of articles aimed for beginning online business owners, these articles can make up one e-mail workshop. Your e-mail workshop can be a short one (2-4 articles) or a long one (5 or more).

2. When you've identified a common theme, arrange your articles in a way that provides some sort of logic or flow to them.

3. Assign one article as one e-mail module. If you're using 4 articles, your e-mail workshop would consist of 4 modules.

Here are some tips about what to say and more importantly what not to say in electronic mail. E-mail is a funny hybrid, something between a phone call and a letter. It's great because it is usually quick and informal, but can be a problem because you don't see person's facial expressions or hear a tone of voice. So, here are a few words of advice:

- When you send a message, watch tone of your language. - Don't use all capital letters, because it looks like you are SHOUTING - If someone sends you an incredibly obnoxious and/or offensive message, most likely it's just sarcasm that didn't come across that way.

There is also something we call flaming. Flaming is pointless and excessive outrage in electronic mail. Unfortunately, this is very common. My advice is that when you receive flaming, instead of responding right away, sit on it, and don't flame back. You will look like a jerk. You will never regret not sending an angry message, but you will most likely regret sending it. People have no idea what you intended to say, only what you did say. Subtle sarcasm and irony are close to impossible to use. If you want to make sure they know you are joking, use a smiley J. (Colon, dash, right parenthesis)