Written by Oscar Bruce

The human mind is an innovative hybrid that allows us to anticipaterepparttar future - to think big thoughts. That'srepparttar 126359 good news.

However a growing number of psychologists and behavioral scientists are finding evidence that our brains are hard- wired for mistakes in today social environment, especially when it comes to assessingrepparttar 126360 personality and predicting behavior of people we encounter.

Why are we so bad at readingrepparttar 126361 intentions of others? Built on top ofrepparttar 126362 older "emotional" parts of our mamallian circuitry, there is a "rational" cerebral cortex. The two are often at odds, and underrepparttar 126363 surface, our protective instincts are always lurking. Unfortunatelyrepparttar 126364 "emotional" circuitry frequently overwhelmsrepparttar 126365 "rational" cortex. We simply give more weight to elements inrepparttar 126366 personality of people we encounter that supports our beloved preconceptions than to any evidence torepparttar 126367 contrary. Thus we frequently completely missrepparttar 126368 target and pay a price for our misjudgments.

ARBITARY OBSESSIONS... The frontal lobes have fallen in love with our preconceptions. This hard-wired programming undercuts us in a host of sadly familiar ways. The most common is how our preconceptions and prejudices distort perception of individuals we wish to assess.

CONFIRMATION BIAS... It's our all too natural ability to convince ourselves of whatever it is that we want to believe. How? We simply give more weight to events that support our desired prejudice or preconception than to any evidence torepparttar 126369 contrary.

PREPARATION MUST PRECEED OPPORTUNITY... Consider how many great opportunities are lost by what I call "semantic sabotage". If you've ever found yourself stumbling over your words, or simply not knowing what to say next, you've experienced "the dialog dilemma. Or if you've uttered a statement, then realized that isn't exactly what you meant to say. These are all curable maladies.

How to Use Human Nature To Dramatically Increase Sales

Written by Bob Davies

It was eleven o'clock on a cold Wednesday evening. I had just arrived at my hotel fromrepparttar airport for a keynote program on Thursday morning.. After checking in, I went directly to my room. As I watchedrepparttar 126358 floors go by onrepparttar 126359 elevator panel, I kept thinking, I am really hungry.

As I walked into my room, what was about to happen would change my life......forever! I went directly torepparttar 126360 "mini bar", openedrepparttar 126361 door, got on my hands and knees, and ate everything there.

Oh, I started out with good intentions. I had only consumed 1000 calories so far duringrepparttar 126362 day. My body weight was around 198, so I could have almost 2000 calories daily and not gain weight. I had plenty of calories to spare.

I started out withrepparttar 126363 M&Mís. One bag, 240 calories, no problem. Next I happened to see a bag of chocolate chip cookies, two for 270 calories, again, no problem. Next I sawrepparttar 126364 Orio cookies, then a bag of Barbecue potato chips. Next a Mars Bar, then another bag of M&Mís, this time with nuts, then something I would never ordinarily eat, marsh mellows and Rice Crispies, combined into some type of a one serving square.

It went on and on. I ate over 4000 calories that night. Itís ok, though, I thought. Iíll just write them down on my calorie chart, Iím accountable after all. Then Iíll just pick up my workouts and burn an additional two hundred calories per work out next week. That along with a decrease in my intake ought to get me right back where I should be.

That type of thinking was absolutely correct. I would increase my expenditure, decrease my intake, and I would be back down in weight next week except for one thing...

...I would always be playing catch up. I would always have that extra five to ten pounds that I know I can lose and will someday.

It was that mini bar experience that made me realize that I had a problem...

The problem was HUMAN NATURE!

There is a well known principle inrepparttar 126365 law of human behavior which statesrepparttar 126366 following:

"All human performance is eitherrepparttar 126367 avoidance of Pain orrepparttar 126368 seeking of Comfort!"

This is referred to asrepparttar 126369 human performance law. I like to userepparttar 126370 analogy ofrepparttar 126371 principle of gravity. It doesnít matter if you understandrepparttar 126372 principle of gravity. It doesnít matter if you believe inrepparttar 126373 principle. The principle will apply itís effect in your life regardless of your attitude or understanding of it.

The same is true with human nature. All human beings are driven byrepparttar 126374 avoidance of anything that they perceive as uncomfortable, or painful, and driven to anything that they perceive as pleasure or comfort.

This effects our perceptions. We are designed as a species to have what is called selective perception. We are designed to pay attention to what can hurt us and avoid it.

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