Killer copy is a phrase that you probably see in Internet Marketing arena quite often.
What exactly is Killer Copy?
First, word Killer is misleading. Killer as defined by Webster's Desk Dictionary goes something like this... "to cause to be destroyed, to defeat or veto, to cause to cease operating".
Not exactly what you want to do with your ads and Web Page content. So, let's redefine what Killer Copy is all about.
We'll use words "Persuasive" and "Irresistible". Persuasive means "to cause (a person) to do something by appealing to reason or understanding". Irresistible means "incapable of being resisted, extremely tempting or enticing".
Now, Killer Copy is content that will cause a person to do something by appealing to reason and understanding. Creating content that a person is incapable of resisting. That's what I call Killer Copy!
Persuasive Copy should be MAJOR goal in your quest to make money on Internet. Creating a Persuasive Ad leading to a Persuasive Web Page or Sales letter will literally make you rich overnight.
Just imagine an Ad that draws hundreds of responses every time that it is placed in front of your target audience. The responses from this ad then leads to a Web Page or Sales Letter that produces sales like a cash generator.
The reality of this scenario is really not that far fetched!
So how can you create Persuasive Copy for your product or service?
The first step to creating Persuasive Copy is to KNOW your product or service. Take time to really study your product or service. Extract benefits of your product or service that makes it incapable of being resisted. What is it about your product or service that is extremely tempting or enticing?