I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had greatest impact on buyer's decision to buy a certain car. What they discovered surprised them. Most of new car owners they surveyed didn't remember any ads influencing their decision to buy car. But they did remember watching ads numerous times AFTER buying their car.
People rarely buy things for logical reasons. They buy things for emotional reward it gives them. Later, they look for logical reasons to justify their purchase. That's why those new car buyers paid so much attention to ads for their make of car AFTER they already bought it.
You can apply this principle to get more sales from your promotions. Start by revising your ads, sales letters and web pages to dramatize emotional rewards provided by your product or service. Help your prospects see themselves already enjoying benefits they get when they buy from you.
PAINT A VIVID WORD PICTURE
Often, your sales message doesn't have to say very much about your actual product or service. Instead, paint a vivid word picture of what your customer or client will enjoy when they buy your product or service. It's not as difficult as it sounds. Just think about what your customers really want to get when they buy your product or service. Then describe it in your own words.
For example, if you offer an MLM or other home-based business opportunity you can describe what it feels like to work at home without a boss. To illustrate how this works...
Your small ad could start with something like: "No Boss - More Income - Your Own Hours"
Your sales letter, brochure or web page could include something like: "The day begins at a leisurely breakfast with your family. After getting kids off to school you walk past living room to your office and call one of your new distributors. The overnight report shows you earned a $200 bonus on her sales last month..."