Written by Bob Leduc

Sales are produced by people. It doesn't matter if you're selling lemonade to tourists or airplanes to governments. Even onrepparttar Internet, every sale isrepparttar 127500 result of a live person or group of people deciding to buy from you. Unfortunately, many decide NOT to buy from you.

Would you like to increaserepparttar 127501 number of sales you get? It's easier than you think. There are only 4 reasons why people decide not to buy from you. Once you understandrepparttar 127502 psychology behind each of them you can implement proven strategies to neutralize their impact and get a higher percentage of sales.


People in our modern society rarely buy something because they need it. They buy something because they want it. When prospective customers say, "I don't need your product" they really mean, "I don't want it". How can you avoid losing these sales? Target your marketing. Promote your business only among people likely to have a strong desire forrepparttar 127503 benefits provided by your product or service.

EXAMPLE: A network marketer will lose money by advertising a business opportunity inrepparttar 127504 local newspaper. Most readers aren't interested in a business opportunity. Instead, she can generate a lot of business by advertising in trade magazines, newsletters or ezines read by opportunity seekers.


Consumers and businesses rarely avoid buying something because they don't have (or can't get)repparttar 127505 money needed to makerepparttar 127506 purchase. They avoid buying what you offer because they place a higher priority on spending money for something else.

You can get these sales by making YOUR product or service their priority. What isrepparttar 127507 most pressing problem you can solve for prospects in your targeted market? Dramatize how they'll feel when your product or service eliminates that problem. Make it so important they'll move your offer torepparttar 127508 top of their priority list.


Written by Bob Leduc

I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads hadrepparttar greatest impact onrepparttar 127499 buyer's decision to buy a certain car. What they discovered surprised them. Most of repparttar 127500 new car owners they surveyed didn't remember any ads influencing their decision to buyrepparttar 127501 car. But they did remember watchingrepparttar 127502 ads numerous times AFTER buying their car.

People rarely buy things for logical reasons. They buy things forrepparttar 127503 emotional reward it gives them. Later, they look for logical reasons to justify their purchase. That's why those new car buyers paid so much attention torepparttar 127504 ads for their make of car AFTER they already bought it.

You can apply this principle to get more sales from your promotions. Start by revising your ads, sales letters and web pages to dramatizerepparttar 127505 emotional rewards provided by your product or service. Help your prospects see themselves already enjoyingrepparttar 127506 benefits they get when they buy from you.


Often, your sales message doesn't have to say very much about your actual product or service. Instead, paint a vivid word picture of what your customer or client will enjoy when they buy your product or service. It's not as difficult as it sounds. Just think about what your customers really want to get when they buy your product or service. Then describe it in your own words.

For example, if you offer an MLM or other home-based business opportunity you can describe what it feels like to work at home without a boss. To illustrate how this works...

Your small ad could start with something like: "No Boss - More Income - Your Own Hours"

Your sales letter, brochure or web page could include something like: "The day begins at a leisurely breakfast with your family. After gettingrepparttar 127507 kids off to school you walk pastrepparttar 127508 living room to your office and call one of your new distributors. The overnight report shows you earned a $200 bonus on her sales last month..."

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