Would you like to increase number of sales you get? It's easier than you think. There are only 4 reasons why people decide not to buy from you. Once you understand psychology behind each of them you can implement proven strategies to neutralize their impact and get a higher percentage of sales.

REASON #1: NO NEED

People in our modern society rarely buy something because they need it. They buy something because they want it. When prospective customers say, "I don't need your product" they really mean, "I don't want it". How can you avoid losing these sales? Target your marketing. Promote your business only among people likely to have a strong desire for benefits provided by your product or service.

EXAMPLE: A network marketer will lose money by advertising a business opportunity in local newspaper. Most readers aren't interested in a business opportunity. Instead, she can generate a lot of business by advertising in trade magazines, newsletters or ezines read by opportunity seekers.

REASON #2: NO MONEY

Consumers and businesses rarely avoid buying something because they don't have (or can't get) money needed to make purchase. They avoid buying what you offer because they place a higher priority on spending money for something else.

People rarely buy things for logical reasons. They buy things for emotional reward it gives them. Later, they look for logical reasons to justify their purchase. That's why those new car buyers paid so much attention to ads for their make of car AFTER they already bought it.

You can apply this principle to get more sales from your promotions. Start by revising your ads, sales letters and web pages to dramatize emotional rewards provided by your product or service. Help your prospects see themselves already enjoying benefits they get when they buy from you.

PAINT A VIVID WORD PICTURE

Often, your sales message doesn't have to say very much about your actual product or service. Instead, paint a vivid word picture of what your customer or client will enjoy when they buy your product or service. It's not as difficult as it sounds. Just think about what your customers really want to get when they buy your product or service. Then describe it in your own words.

For example, if you offer an MLM or other home-based business opportunity you can describe what it feels like to work at home without a boss. To illustrate how this works...

Your small ad could start with something like: "No Boss - More Income - Your Own Hours"