HOW TO MASTER THE ART OF E-MARKETING....within 7 minutes Written by Tony Koh
1st minute *********************************** COMMUNICATION Most of time, any form of communication, fax, email, air-mail may not have been received by intended parties, fact is: It is normal for a fax or e-mail not being received, un-readable or simply went astray-- SEND YOUR MAIL AGAIN....AND PERSIST ******************************************************************** 2nd. minute ********************************** COMMUNICATION PROTOCOLS Most e-business people often don't introduce themselves properly Due to ease of use of E-mail... they usually send an e-mail.... "I want this...this and this.....quote me your best price" -- reply to 123xyz@hottermail ... URGENT ..... or..... ------------------------------------------------------------------------------ ## THEY TYPE THE ENTIRE MAIL IN CAP WHICH NO NORMAL BUSINESS PERSON WILL DO WITH A BUSINESS LETTER ## #################################################### Therefore....A seller or buyer, must be extremely desperate to respond to such an e-mail.....They just simply ignore you. And most people complained, their mail never get answered. ******************************************************************* 3rd. minute ********************************* THE REAL BUSINESS WORLD Those of us, who are on fast lane expect fast response. But in real world.... it does not operate like that..... Most companies have MIS dept that controls email - mails get checked by MIS personal at their leisure, maybe once a week. And then, mails get printed and "left" on a tray for dispatch. How efficient? You have to user your own imagination. So...Don't expect a quick reply... unless it is a one person show. ******************************************************************* 4th. minute ****************************** QUICK, FAST, REPLY NOW Most businesses don't only just attend to your enquires alone. It is not that they don't want to sell.... Most likely they have quite a number, to attend to, plus fact that quotation need a bit of working with calculation to meet individual requirements.....They don't just "pluck" a figure out of "thin air". And they can't quote if your DON'T TELL them which country you are from. Now you know another reason for "sound of silence". *******************************************************************
| | Getting ResponseWritten by Wild Bill Montgomery
The key to a building a great Marketing Strategy is knowing how to find and filter your prospects to finely selected customers and clients. This is not to say you can't and won't accept customers that come by any other means, but your business won't survive by relying on walk-in customers.You want to ask yourself, "Where do I find prospects"? You find them where they normally go. I know, what a lame answer. But, it happens to be right answer. Many entrepreneurs don't give this simple fact enough consideration. A few ways to reach these prospects could be Publishing a Newsletter, Writing Articles, Discussions Lists, Direct Mailing, Chat Rooms, Newsgroups, Calling them on Phone, Sending letters or brochures, Free & Paid Advertising, Joining Online Clubs and Organizations, Attending Conferences and Conventions, Ad and Banner Swaps, Link trades, Search Engines and Directories, and make yourself available to help others as much as time allows. These are just a few ideas. You have to know where to look and who you are looking for. Remember your target group. I mean you wouldn't join a technical list if you wanted to interact with prospects that were getting married. You must qualify prospect by making them realize that you are talking about them. You can find more about this in a recent article I wrote: HEY! You're Talking About Me! http://216.147.104.180/articles/data/20000501054507.shtml This article will offer an example of getting prospect to realize that they should be listening to what you have to say. Once you have their attention then what? You have to get them to see benefit of your product or services. Here are 3 crucial questions you must answer to make your prospect see your benefits. 1) What exactly is benefit of your product or service 2) How will you go about making this benefit work for them. 3) Why they will be more successful with your product or service. As soon as you have prospect's attention, tell them benefit (your product or service) that you provide. Keep it clear, easy to understand, short and to point. Describe your service or product in such a way that there is no mistaking yours will make difference. Offer proof of competence, experience and testimonials. Don't over do it. Just a little invites interest, too much invites suspicion.
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