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HOW TO KEEP YOUR BOOK IN FRONT OF THE WORLD 24 HOURS A DAY AND MAKE MILLIONS!

By

Arthur Zulu

If you thought that writing and publishing are difficult things to do, then you are dead wrong! The fact is that both are simplest things as far as world of books is concerned. There is something that is harder than putting your thoughts on paper, and getting published. And what is it? you may like to ask.

It is promotion -- getting over 6 billion people out there to know that you have arrived. Ask any publisher writer. It’s a Sisyphian task!

Let’s consider one. When Edward Fitzgerald wrote ”The Rubaiyat of Omar Khayyam” he may never have known that he would sell millions. Now, he did not place book in front of world 24 hours a day, but kept 100 copies in window of a local bookstore. Then what happened?

It caught attention of poet and painter, Dante Gabriel Rossetti, who after reading it, bought all copies of book, and gave them to his friends. And so started incredible success story of “The Rubaiyat”.

Well, fitzgerald was “lucky”. Because some published writers have given up writing as a result of poor sales, while others are still struggling to recover their publishing costs. Bad news.

But your window to glory is not local bookstore. It is Internet.

I am not, however, talking about other promotional techniques like link exchanges, Ezine ad swaps, subscription exchanges, or Ezine column swaps.

Neither am I talking about byline exchanges, signature exchanges, e-book exchanges, or private web rings. I do not also mean ride alongs, upsells, free bonuses, nor forum and list moderation.

So what am I talking about? It is Newswire.

This promotional method has succeeded in placing books in best-seller pages of newspapers, and gotten writers before TV talk shows.

* Project Analysis * Design * Development * Evaluation

Project Analysis

The project analysis phase is first phase in development life cycle (DLC) of an ID project. The first task in this phase is to perform a market research to determine requirements of potential students. This research is usually conducted by marketing staff of a company. Based on findings of this research, market requirements analysts provide course development unit of company with specifications regarding courses that need to be developed. These specifications, which are in form of an MRD (Market Research Document), include title of each course, a set of broadly defined objectives for each course, and target audience for each course.

Design

Once a course is selected for development, it is handed over to project development team to mark beginning of design phase. In design phase, instructional designers use specifications in MRD to collect relevant content from different sources and organize course content in a proper structure. The development team members also refine objectives suggested in MRD according to course development standards defined by company. Additionally, development team decides instructional strategies to be used while covering specific content in course.