Pay-per-click keyword advertising has become immensely popular as it enable advertisers to have better control over their budget.
Pioneer Goto.com now serve over 2 billion search queries monthly and their premium listings appear on major search engines such as America Online, Lycos, Altavista, Netscape and Hotbot.
With tremendous volume of keyword bidding, there exist opportunities for your business to reduce bid costs while maintaining same ranking!
I'm about to reveal a hot pay-per-click tip that will save you thousands of dollars in monthly bid fees. What is this secret? Read carefully ...
As at press time, top bid for keyword "flower" on Goto.com is $1.88. The 4th bid is $1.83 while 5th bid cost just $1.21.
FTD.com secured 4th place while FlowersAcrossAmerica.com secured 5th bid. FTD could have reduced their bid to $1.22 and still remain in 4th spot!
Their savings per-click would be $0.61. Savings per thousand clicks would have been $610. "Flower" was searched more than 370,000 times previous month. If they had a click-through of just 3.0%, they could have saved $6771.00 on keyword "flower" alone!
When was last time you checked your bids? You could reduce your bids while still maintaining same ranking or get a top 3 position for maybe just 1 cent more!
It's all about bid optimization. So how often should you monitor your bids? I recommend that you check your bids for "bid gap" opportunities at least once a week.