Written by Doug C. Grant

What happens when you twist someone's nose?

To begin with, you get their full attention. No distractions. No mind wandering.

That's why it's important to put a nose-twist into your own 'important' business communications.

HERE'S HOW NOSE-TWISTING WORKS You have a brilliant idea for marketing a new product. Now, it needs to be put into writing for consideration by other decision makers.

(Note: I'm not suggesting that only marketing people have this type of writing challenge. Anyone...including you...will one day have to distribute some important information, sell something [perhaps yourself], or encouragerepparttar adoption of an idea. Effective business writing is an important skill for any successful business matter what career path you've chosen.)

Many people might start out their idea proposal something like this. 'Following is an idea I feel will be effective in helping to marketrepparttar 129877 new Axtec product.' Now doesn't that getrepparttar 129878 blood pumping.

Instead of this kind of ho hum opening, try saying something provocative, such as: 'Six months after launch, our new Axtec product could capture a 20% market share by putting into actionrepparttar 129879 following promotional idea.'

Or, you could ask a question like, 'What isrepparttar 129880 one feature aboutrepparttar 129881 new Axtec product that could catapult it above all competition?'

Naturally, you need to have some basis for your claims or questions. You don't want to be caught exaggerating. If people suspect you are trying to con them into reading something, your day onrepparttar 129882 stage is over.

Here are several other excellent ways of giving your imcoms a nose-twist in addition torepparttar 129883 provocative statement or question:


Written by Charlene Rashkow

As a writer for a multitude of projects from web site content to detailed business plans allrepparttar way to press releases and promotional material, I've noticed one major difference in writing forrepparttar 129875 Internet versus writing for other channels of communication. Primarily writing good copy is essentiallyrepparttar 129876 same no matter where it's presented but writing forrepparttar 129877 Internet requires one important distinction. That distinction is less verbiage with more impact!

While you have free rein to put as much information on your web site or within your article when presenting it onrepparttar 129878 Internet, material onrepparttar 129879 web must grabrepparttar 129880 reader's attention very quickly. Becoming verbose and redundant may be satisfying to your ego but it won't attractrepparttar 129881 attention of your reader.

YOUR READERS Those who are searching for meaningful information onrepparttar 129882 net are either visiting web sites or reading online publications because they want bottom-line information rapidly. One ofrepparttar 129883 perks of usingrepparttar 129884 Internet isrepparttar 129885 ability to sift through as many web sites as required fromrepparttar 129886 privacy of your home until you find what draws your attention. Material for most readers if too wordy or intellectual is a deterrent. Personally, if I'm seeking information fromrepparttar 129887 web, I want it to be informative and interesting without being long-winded. Having a creative eye, of course I requirerepparttar 129888 site to be somewhat appealing in layout and design but I wantrepparttar 129889 information to meet my needs. More than likely most readers don't want to pore over a lot of jargon before reachingrepparttar 129890 main point. If an individual wants to read a novel they'll buy a book or borrow it fromrepparttar 129891 library but when reading it onrepparttar 129892 net,repparttar 129893 data should be a source of information.

WHAT ARE YOU TRYING TO SELL? One ofrepparttar 129894 key points to remember when writing forrepparttar 129895 Internet is that overall you are selling knowledge and therefore should consider that your article or web site are merely tools to provide appropriate information. If you write regularly or have an on-going group of individuals visiting your site, you may find after a while that you've developed a following. By that I mean that a number of individuals have become familiar with your writing style and relate to your views and opinions. They may now become interested in what you have to say not just in what you are selling. It's at that point that your audience is interested in you personally but that may take some time to achieve. First prove your consistency, professionalism and appeal and before long people will begin wondering what you have to say.

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