Have you taken notice that some of most popular types of web sites on internet are portal (or vortal) web sites? These portals, or should we say web site vortals (vertical portals) are really nothing more than an organized collection of links to other web sites.

Why are they so popular, and more importantly why are they so successful?

One of biggest reasons they are popular is because they save visitors time. We all know time is very easy to waste on internet. A visitor to a vortal does not have to go through tedious search engine listings to find what they are looking for anymore, it's all right there sorted and stored for them at their favorite vortal web site.

Let me tell you a little story before we get deeper into this since it fits right in with this article. It's also a prime example of why these sites are so successful.

Last week I was searching for information on a motorcycle... specifically pricing info. I wanted to see what kind of price fluctuations there were from state to state. Well to make a long story short, while I was searching I wondered upon a few vortal sites geared to motorcycle community. These sites actually had everything I was looking for and more... I even ended up buying from a couple of their resources and they both ended up in my bookmarks for future visits.

No fancy graphics, no amazing flash animations just good solid "targeted" content.

To follow along here are two web sites I ended up spending some time at:

http://www.moto-directory.com/ http://www.motorcyclerow.com/

(Don't worry we are going to get to explaining how all of this is going to help you increase your internet revenue!)

Visit first web site moto-directory.com and what do you see?

Let's put it all into perspective:

1. A large "searchable" categorized listing of motorcycle resources and vendors. 2. Advertisers with products and services geared to motorcycle industry. 3. Affiliate bookstore geared to motorcycle users. 4. Affiliated classified ad system and auction. 5. Automated directory system.

Actually this vortal is owned and operated by motorcycleshopper.com so I am sure you can see big picture here... they realize community a vertical portal brings sells products and produces advertising revenue!

So, what do we have to work with here...

If you created and operated a vortal site what would you have to look forward to:

1. The searchable categorized listings make it as easy as possible for a visitor to find what they are looking for and almost guarantees your site gets bookmarked.

2. Once a vortal becomes popular advertisers flock to it because they know they will find "targeted" traffic. Not only can you produce a solid advertising revenue stream but you can also advertise your own affiliate programs especially if they are geared to web sites category.

3. The fact that system is totally automated is a big fat bonus! What if related web sites visited and build your directory for you, isn't that enough reason to stop what you are doing right now and start on framework for your own vertical portal web site?

Vortals are geared to one subject and visitors love it!

All Content is geared to vortals theme. All advertising is geared to vortals content. All resources are related to vortals content. All in all a vortal is a perfect targeted community

$$$$ Cha-Ching!

With a click of "SEND" button, Internet e-mail enables people to quickly and easily refer things to their friends and families. These e-mail messages often spread rapidly through Internet and to far-reaching corners of world.

Many smart marketers have learned to harness power of viral marketing with "eBooks," Internet's digital equivalent of paper book. Two stand-up comedians from San Diego, California say they were surprised when they accidentally discovered this powerful phenomenon.

Steve Roye and Paul Stoecklein were trying to think of ways to Promote their new web site (killerstandup.com) when one simple idea caused an unexpected result.

"At first, we didn't know what we had," says Roye. "And when it finally dawned on us, we were shocked to discover that nobody else was doing it."

VIRAL MARKETING STRATEGY:

The idea is very simple. Roye and Stoecklein created a second Website called FreeJokeBooks.com http://www.freejokebooks.com/

FreeJokeBooks.com offers free downloadable joke books and humorous tales in form of executable files. Created with help of a compiler, eBooks look like individual web sites. These eBooks circulate via email and feed traffic back to both web sites through hyperlinks.