Every year about this time, we make our annual pilgrimage to waters of Atlantic to go striped bass fishing. Loading boat with all essentials, such as something cool to quaff and piles of sandwiches, we grab our rods and reels and sally forth. But wait - did we forget something? Sure did - we need to have bait. What are they biting on this time of year?
Fortunately there is a bait shop on way out, so we tie up to dock and go inside. There we talk with owner who tells us they are biting on several different kinds, so taking his advice we buy several. At first we each use a different kind, and if they seem to favor one bait over other, we all start using one that is attracting fish.
Hmm - sounds familiar doesn't it. We do same thing when trying to lure customers into our online offers. Like in fishing, you need essentials in your business. Our web site and email programs can be compared to fishing equipment, but we have to have proper bait. This is where your advertising comes in. Your ads are your bait, and you will need to use different ads to attract different customers.
Writing ads is a skill you must master if you wish your online business to prosper. There has been a lot written about writing effective ads. Sometimes what might be considered a bad ad by pros is one that actually works. Why you might ask? Different styles appeal to different people, and you have to realize, that while web might provide a level playing field for entrepreneurs, likes and dislikes of potential customers are vary widely.
While "Glitz", and exaggerated earnings claims might appeal to some, to others it is a turn off. Wild claims about earnings potential might gather some prospects, but will be an automatic "click away" for others who prefer a low key approach. You must experiment with different ad copy, and keep records of what is drawing.
There are many ways to do this, and some suggest that you have multiple web sites geared towards ads that are running. In your ads, you point your visitors to different sites and by keeping statistics, you can see which ads are working.