Written by Bob Leduc

An obvious way to increase sales is to attract more prospects to your business. But it's easier and less expensive to increase sales by converting more ofrepparttar prospects you're already getting into customers.

Here are 2 proven tactics you can use to convert a higher percentage of your prospects into customers. Both are simple procedures any business can implement quickly for little or no cost.


Most prospects who takerepparttar 127525 time to consider your product or service would like to buy from you. But they decided other things they want are either more important or more urgent. One way to capture many of these sales is to dramatically improve your offer. Create a "good deal" that's so enticing it becomes their first choice.

You don't have to reduce your price to improve your offer. Instead, simply load your offer with bonuses. Whatever you offer as a bonus must have a high perceived value to your customers -- even if it costs you little or nothing. Loading your offer with bonuses is an effective motivator even when you increaserepparttar 127526 price of your offer to coverrepparttar 127527 additional cost.

IMPORTANT: Always include an expiration date for your special offer. Give prospectsrepparttar 127528 choice to either accept your offer within a short time or forfeit it. This will motivate many prospects to delay some other purchase so they can buy your product or service now.

TIP: To create an absolutely irresistible offer -- include a special discount price AND a set of valuable bonuses in your offer.



Written by Tom Kulzer

Your web business probably gets product inquiries from potential customers aroundrepparttar globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increaserepparttar 127524 likelihood of making a sale by satisfying each person's need for information quickly!

But, after you've delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don't.

When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere.

---------------------------------- ARE YOU LOSING PROFITS DUE TO INCONSISTENT AND INEFFECTIVE FOLLOW UP? ----------------------------------

Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forgetrepparttar 127525 whole follow up process.

---------------------------------- CONSISTENT FOLLOW UP GETS RESULTS! ----------------------------------

When I first started marketing and following up with prospects, I used a follow up method that I now callrepparttar 127526 "List Technique." I had a large database containingrepparttar 127527 names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter byrepparttar 127528 time they requested more information, so I usedrepparttar 127529 company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn'trepparttar 127530 "List Technique" very effective?

* The List Technique isn't consistent. Proponents ofrepparttar 127531 List Technique tend to only send out follow up messages when their companies have "big news".

* List Technique messages don't giverepparttar 127532 potential customer any additional information aboutrepparttar 127533 product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sellsrepparttar 127534 best knick-knacks, what does he care that you've just moved your headquarters?

* List Technique messages convey a "big list" mentality to your potential customers. When I used to write follow up messages usingrepparttar 127535 List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

Cont'd on page 2 ==> © 2005
Terms of Use