Here are 2 proven tactics you can use to convert a higher percentage of your prospects into customers. Both are simple procedures any business can implement quickly for little or no cost.

1. DRAMATICALLY IMPROVE YOUR OFFER

Most prospects who take time to consider your product or service would like to buy from you. But they decided other things they want are either more important or more urgent. One way to capture many of these sales is to dramatically improve your offer. Create a "good deal" that's so enticing it becomes their first choice.

You don't have to reduce your price to improve your offer. Instead, simply load your offer with bonuses. Whatever you offer as a bonus must have a high perceived value to your customers -- even if it costs you little or nothing. Loading your offer with bonuses is an effective motivator even when you increase price of your offer to cover additional cost.

IMPORTANT: Always include an expiration date for your special offer. Give prospects choice to either accept your offer within a short time or forfeit it. This will motivate many prospects to delay some other purchase so they can buy your product or service now.

TIP: To create an absolutely irresistible offer -- include a special discount price AND a set of valuable bonuses in your offer.

But, after you've delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don't.

When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere.

---------------------------------- ARE YOU LOSING PROFITS DUE TO INCONSISTENT AND INEFFECTIVE FOLLOW UP? ----------------------------------

Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget whole follow up process.

---------------------------------- CONSISTENT FOLLOW UP GETS RESULTS! ----------------------------------

When I first started marketing and following up with prospects, I used a follow up method that I now call "List Technique." I had a large database containing names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by time they requested more information, so I used company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn't "List Technique" very effective?

* The List Technique isn't consistent. Proponents of List Technique tend to only send out follow up messages when their companies have "big news".

* List Technique messages don't give potential customer any additional information about product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells best knick-knacks, what does he care that you've just moved your headquarters?