- Irreversible damage to scalp - Broken keyboards and computer monitors - Loss of voice - Fire. . . and lots of it!

You are now going to learn how to choose wrong keywords. In doing so, you will be able to fully comprehend exactly how to select absolute best keyword or search phrase to focus on in your quest for a top ten search engine ranking. ## STEP ONE - Target Keywords That Nobody Searches For

Targeting keywords that no one searches for is a rather simple process. What you'll want to do first, is go to Word Tracker web site (http://www.wordtracker.com). If you do not already have an account with them, use trial.

Enter a keyword that is closely related to your business, and WALA -- a hot batch of freshly baked keywords. Click on separate keywords, found on left hand side of page, and on right side of page you will see a listing of how many requests each one receives per month, as well as how many sites you are competing with.

Now, it is of great importance that you scroll down to bottom of page, and choose keywords that receive least requests per month. Zero is a good number, but three to five is an acceptable amount as well.

LESSON TO BE LEARNED: Make absolutely sure that people are searching for what you are optimizing for. If you optimize your page for something nobody searches for, then your efforts will all be in vain.

## STEP TWO - Choose Keywords With Lots Of Competition

Did you notice that this nifty web site also shows you how much competition you're facing?

I should first point out that I like to keep things as simple as possible, so I'll limit this to three straightforward steps.

Step 1 - Find your keywords

Goto provide a useful tool for identifying most commonly searched keywords for previous month. There's no guess work here. If a search term has received hundreds of hits in a month, it's safe to assume that it'll continue to do so in future.

First you need to visit page where Goto provides its advertising tools. This is:

https://secure.goto.com/s/dtc/center/

Then click on "Search Term Suggestion Tool". This will bring up a search box in which you type your main keyword. In this example I'll use keyword "ebook". The result is a list of search terms from "free ebook" at 13944 hits to "ebook publish" at 49 hits.

Step 2 - Find cost to bid

Having selected your search terms from list, you need to determine whether you can afford to bid for them. You're aiming to get in top 3 slots, as this means you will be featured on many other search engines rather than just Goto.