HOW TO BUILD CREDIBILITY ONLINE: THE "MAGIC" TEN STEPS

Written by Craig Lock


I find this a most interesting and somewhat complex subject, as there has to be TRUST in any business relationship before any exchange is made. This can be quite difficult to achieve, when you have never met your customer (prospect) face to face in another part ofrepparttar country...or evenrepparttar 117726 world.

Having been onrepparttar 117727 www over five years, here are a few pointers that we find helpful inrepparttar 117728 online sales process:

1. Have your OWN DOMAIN NAME (not expensive - less than $20 a year from www.000Domains.com We have three of them at: http://www.craiglock.com) http://www.nzenterprise.com and http://www.novelty-gift.com/

2. Offer GUARANTEES (money-back) on your products or services

N.B:

3. Emphasise transaction SECURITY inrepparttar 117729 form of a secure payment system and a secure server.

4. OFFER TESTIMONIALS

5. Have a PRIVACY POLICY for your online business. Offer a Privacy Statement

6. Have CONTACT INFO on your web site. People then know to get hold of you, if they want further info... or if there is a problem (they do occur from time to time, but a problem is only an opportunity in disguise!).

7. Offer a BRIEF BIO - a little bit about yourself and how you are qualified to offer your product or service. This builds trust in your abilities.

8, Have a FEEDBACK FORM on your web site for visitors comments about possible improvements... and finally and most importantly,

"How To Double Your Business Income -- It's Easier Than You Think"

Written by Bob Leduc


The only way you can guaranteerepparttar long term growth and success of your business is to continually increaserepparttar 117725 amount of money coming in. There are only 3 ways you can increaserepparttar 117726 flow of money coming into your business:

1. Increase your number of customers (Get more new customers).

2. Increaserepparttar 117727 average dollar amount of each purchase (Get bigger sales).

3. Increaserepparttar 117728 frequency of purchases by your average customer (Get more repeat business).

You'll be amazed atrepparttar 117729 impact a small increase in each category can have on your total volume of business. Do you think you can increase each of these 3 categories by just 5% or 10% -- or maybe more? An increase of only 10% in each category will increase your total income by 33%. A 25% increase will almost double it. Look atrepparttar 117730 following illustration to see how this works:

Number of Average Purchases per Customers x Purchase x Per Customer = Total Income

500 x $30.00 x 2 = $30,000

If you increase each category by only 10% you'll increase your total income by 33%...

550 x $33.00 x 2.2 = $39,930

Suppose you can increase each category by 25%...

625 x $37.50 x 2.5 = $58,594

A 25% increase in each category almost doubles your income

Apply these numbers to your business and do some experimenting. Most businesses find it impractical to increase all 3 categories by exactlyrepparttar 117731 same percentage. It's easier and less expensive to increaserepparttar 117732 average size of each purchase andrepparttar 117733 number of purchases than to get more new customers. For example, you can double your total income withrepparttar 117734 3 following increases:

20% more new customers 20% bigger sales 40% more repeat business

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