"How can I find a lot of new prospects and sign them up without spending much money?" That's
most common question I hear from new MLM distributors.It's not as difficult as it sounds. I've used
following 5 step system many times to successfully find new prospects and close sales -- fast. It's inexpensive to use and works for building a business on
Internet or in traditional ways. You can copy this same system to build your MLM business.
STEP 1. TARGET A NICHE MARKET
Maybe everybody can use what you offer. But that doesn't mean everybody will take
time to consider it. You'll get
largest number of sign-ups with
least amount of effort and at
lowest cost by targeting a niche market.
A niche market is a group of potential customers who share common characteristics making them especially receptive to what you offer.
I recently met a distributor for an MLM company selling health and nutritional products. She found a list of health club members who also subscribe to a magazine about starting a business. The combination of these 2 special interests created a good niche market for her. It's her primary source of new distributors.
STEP 2. GENERATE LOW COST INQUIRIES (LEADS)
Use small ads, postcards and other low cost methods to generate inquiries (or web site traffic) from prospects in your targeted niche market. Prospects in your niche market are very interested in what you offer. Therefore, you'll be able to sign-up a higher than average percentage of
inquiries from them.
Generating leads also enables you to collect contact information you can use to follow up with prospects who don't take action
first time they see your offer. For example, you can direct inquiries to your web site where you also offer a free report or newsletter by email. Once you have
prospect's email address you can follow up periodically with new offers.
STEP 3. CREATE A BURNING DESIRE