The reality of network marketing is: It is easier to build your Business fast than it is slow!
Lots of prospects, create lots of presentations daily. Lots of presentations daily create results...results create momentum and ALL LARGE DOWNLINES ARE BULT IN A STATE OF MOMENTUM...
PERIOD...END OF STORY.
All heavy hitters in industry understand this concept. I continually try to communicate to our leaders that you must create more leads than you can possibly handle.
You then funnel those leads through filters. What are filters?
Filters are self-qualifying tools designed for prospects to eliminate themselves from your recruiting funnel. The idea quite simply is to stuff your funnel full of prospects each day and then only communicate with few people that qualify themselves by dropping out of funnel at other end.
What can be used as qualifiers?
Corporate web sites
Send and email to your prospects telling them to visit corporate web site, then email you back after they visit. If you never hear back from them, they have disqualified themselves.
You can also use conference calls, recorded voice mail or sizzle lines, audio cassettes, and list goes on an on. One of very best generic pre-qualifiers I have seen is an online Flash Presentation. Check this site out, & make sure you read testimonies, they are phenomenal!
In todays market place we simply do not have time to CHASE prospects. MLM Professionals understand that they are looking for people that are looking for them! As Jim Rohn says, to be successful in sales or recruiting you must "Talk to lots of people EVERY DAY." The KEY WORDS BEING...EVERYDAY!
The problem with this concept?
Quality lead generation can be VERY EXPENSIVE. If you expect to create an endless flow of qualified prospects, you will have to spend money. Period. There is simply no way around it!
However there IS a way to recapture (and sometimes even profit from) advertising dollars you must spend. It is called "A Funded Proposal". My friend Joe Schroder was on this "Funded Proposal" campaign a few years ago. He is one that actually sold me on concept.
MLM Professionals simply find a way to recoup all or some of their advertising investment on back end or their lead generation programs.
A great example of this is our generic training "Confessions of a Network Marketing Millionaire" series. In past, our distributors were allowed to send out a 4-page reverse sales letter to those who had solicited them for another MLM program. Many of us receive dozens of offers daily through snail mail and 20-30 through email. We immediately try to reverse sponsor them into our program. That is a mistake! Why not offer them a product or service ie MLM Marketing Center membership, which can enhance their productivity! Start developing a relationship with that person.