If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create.
The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within this page should have one purpose -- getting your visitors to take action.
This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind -- nothing that will distract your visitors' attention.
The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted better. For example, if you have a website that sells a number of products, a good mini-site will focus on one specific product instead of all of products. You can create a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ... tighter targeting better.
* Title - Your "Title" should contain your most important keywords. You've probably heard that before, but I've found a slightly different method for optimizing title. Since mini-sites focus on just one product, place "most" important "keyword phrase" first. Not just your most important phrase, but keyword phrase that you think people will use when they do a search. Instead of capitalizing first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in Search Engines for your targeted audience.
* Description - Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towards beginning of your description. In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters.
* Keywords - Concentrate on just a few keyword phrases.
* Heading tags - Search Engines pay close attention to text displayed within "Heading" tags. Place your most important keyword phrase within a "Heading" tag.