In her e-mail, she wanted to know in what way was free e-mail workshop relevant to her business. She wanted to know what good creating an e-mail workshop would do for her and her business. And I could tell from her e-mail she was genuinely lost and confused, and needed an immediate response.

I read her e-mail several times, and then I got ready to tackle her questions one by one. My answers were lengthy, and I also visited her site so I could give her more realistic examples of how she can use e-mail workshops in attracting leads or customers for her business.

In my response to her, I didn't try to give her a sales talk. I didn't focus on benefits she would gain if she bought a copy of e-book I'd written on subject. Instead, I focused on her questions and answering them as clearly as I could. The only place I mentioned my e-book was in my signature line, just below my name. That, and URL.

The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within this page should have one purpose -- getting your visitors to take action.

This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind -- nothing that will distract your visitors' attention.

The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted better. For example, if you have a website that sells a number of products, a good mini-site will focus on one specific product instead of all of products. You can create a mini-site for each product you offer.

Designing Your Mini-Site

Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ... tighter targeting better.

* Title - Your "Title" should contain your most important keywords. You've probably heard that before, but I've found a slightly different method for optimizing title. Since mini-sites focus on just one product, place "most" important "keyword phrase" first. Not just your most important phrase, but keyword phrase that you think people will use when they do a search. Instead of capitalizing first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in Search Engines for your targeted audience.

* Description - Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towards beginning of your description. In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters.

* Keywords - Concentrate on just a few keyword phrases.