Written by Shery Ma Belle Arrieta

Three weeks after I announced a free and customizable e-mail workshop I created, I received a rather bewildered and distressed e-mail from someone who signed up to take it.

In her e-mail, she wanted to know in what way wasrepparttar free e-mail workshop relevant to her business. She wanted to know what good creating an e-mail workshop would do for her and her business. And I could tell from her e-mail she was genuinely lost and confused, and needed an immediate response.

I read her e-mail several times, and then I got ready to tackle her questions one by one. My answers were lengthy, and I also visited her site so I could give her more realistic examples of how she can use e-mail workshops in attracting leads or customers for her business.

In my response to her, I didn't try to give her a sales talk. I didn't focus onrepparttar 127319 benefits she would gain if she bought a copy ofrepparttar 127320 e-book I'd written onrepparttar 127321 subject. Instead, I focused on her questions and answering them as clearly as I could. The only place I mentioned my e-book was in my signature line, just below my name. That, andrepparttar 127322 URL.

A couple of days later, I received another e-mail from her. She thanked me for answering her questions thoroughly and clearly. She was surprised I visited and exploredrepparttar 127323 site so I can give her examples and ideas for possible e-mail workshops she can use. And that same day, she bought my e-book -- and I didn't even try selling it to her!

Mini-Sites -- Highly Targeted Sales Generators

Written by Shelley Lowery

If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one ofrepparttar most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create.

The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within this page should have one purpose -- getting your visitors to take action.

This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind -- nothing that will distract your visitors' attention.

The sole purpose of a mini-site is to attract highly targeted traffic. The more targetedrepparttar 127318 better. For example, if you have a website that sells a number of products, a good mini-site will focus on one specific product instead of all ofrepparttar 127319 products. You can create a mini-site for each product you offer.

Designing Your Mini-Site

Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ...repparttar 127320 tighterrepparttar 127321 targetingrepparttar 127322 better.

* Title - Your "Title" should contain your most important keywords. You've probably heard that before, but I've found a slightly different method for optimizingrepparttar 127323 title. Since mini-sites focus on just one product, placerepparttar 127324 "most" important "keyword phrase" first. Not just your most important phrase, butrepparttar 127325 keyword phrase that you think people will use when they do a search. Instead of capitalizingrepparttar 127326 first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher inrepparttar 127327 Search Engines for your targeted audience.

* Description - Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towardsrepparttar 127328 beginning of your description. In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters.

* Keywords - Concentrate on just a few keyword phrases.

* Heading tags - Search Engines pay close attention torepparttar 127329 text displayed withinrepparttar 127330 "Heading" tags. Place your most important keyword phrase within a "Heading" tag.

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