Written by Bob McElwain

hen you first open your new site, hits will be slow in coming (unless you are an expert at generating them). And sales will be correspondingly scarce. Even so, you need to be checking your stats and sales with care. The number that matters most to you is ...

The Value Of A Hit

By this, I mean, what is a hit worth to you? (By hit, I mean one unique visitor or user session.) Compute this number by dividing total sales amounts (gross profits) byrepparttar number of hits. That is, findrepparttar 125255 total earned for say a month. This includes your part of sales of products produced by others, commissions on sales, and so forth. Your stats will provide repparttar 125256 number of unique hits.

For example, if you have a gross of $200 forrepparttar 125257 month, and 1000 hits,repparttar 125258 value of a hit is 200/1000. Which is 0.20 or 20 cents. If gross was only $50, then this number is only 0.05 or 5 cents.

Moving Averages

With a mature site routinely generating hits, this number is not likely to vary markedly from month to month. Even so, a good plan is to include in your results a 3 (or 4) month moving average. For example, given Jan: $0.30, Feb: $0.20, and Mar: $0.10, add these three numbers and divide by 3. (30 + 20 + 10)/3 = 60/3 = 20.

The reason this helps is that looking only atrepparttar 125259 monthly data,repparttar 125260 above looks like an ugly downtrend. The 3 month average eases that downer feeling. Equally important, it helps you keep from getting too excited about an apparent up trend.

Supposerepparttar 125261 value for April jumps to $0.40. Forrepparttar 125262 new average, January is excluded; you look at onlyrepparttar 125263 last three months. This gives (20 + 10 + 40)/3 = 70/3 = 23.33 which is roughly 23 cents. In considering 23 cents as opposed to 40 cents forrepparttar 125264 month, there is a more reserved view ofrepparttar 125265 sudden jump.

I chose numbers here to make things easier to follow. Actual results for your site will look quite different. And sincerepparttar 125266 computations, while simple, can be tedious and prone to error, most who take this sort of thing seriously use a spread sheet program, such as Excel.

Why These Numbers Matter

The value of a hit is fundamental to what you can afford to pay for advertising. And you'd like to stay a bit under this figure. Ifrepparttar 125267 ad produces only this value per hit,repparttar 125268 campaign was a fizzle, for no profit was made. (The exception would berepparttar 125269 value of new customers as subscribers to your newsletter, those who return to purchase other products, and so forth.)

There's a lot of trial and error in testing ads, butrepparttar 125270 ins and outs of it are off topic here. For our purpose, suppose you have a well tested ad that can be expected to generate 25 hits in 1000 impressions. Ifrepparttar 125271 value of a hit to you is 50 cents, then you can expect a gross of 25 x $0.50 or $12.50.

What this means is you can afford to pay up to $12.50 CPM (Cost per 1000 impressions) provided hits add to your subscriber list or returns for other products. If you expect only a one time sale, you probably will not want to pay more than $6.25 CPM, so that half of revenue is immediate profit.

With an established site, even given troublesome variations month to month, it is a fairly straightforward matter to decide what you can afford to pay for advertising. Things are different, though, for ...

New Or Small Sites

Initially you just don't have enough hits or sales to produce numbers that make any sense at all. There is likely to be large variations each month. Even so, it's best to begin this kind of tracking even when only getting started.

"What EVERYONE Wants on the Internet!"

Written by A.T.Rendon

It does not matter what you are looking for onrepparttar Internet.because everyone wantsrepparttar 125254 same thing.

Whether you are trying to find out about:

apples, business, cats, dogs, energy, food, garbage, health, insurance, jersey, knowledge, love, manuals, neon, orbits, people, queens, rubies, stars, town, ushers, valets, women, x-rays, yahoo orrepparttar 125255 zoo.

EVERYONE wantsrepparttar 125256 same thing:

1. To find more INFORMATION on a subject.

2. To find PEOPLE with similar interests.

Basically, what you want to establish is your own personal community of information and people.

Some refer to this as your niche or target audience.

Where does your search begin?

The question gave yourepparttar 125257 answer; start your research with your favorite search engine.

1. Search Engines and Directories.

Top Ten Search Engines: http://emailexchange.org/promo2.html

I use Google. http://www.google.com.

That is where I begin my research.

Then, I suggest you hit at leastrepparttar 125258 top 5 Search Engines And Directories.

For a list, via Auto-Responder, ofrepparttar 125259 "Top 10 Search Engines and Directories!"

Send a blank email message to: mailto:Top10SE@emailexchange.org

Here isrepparttar 125260 List ofrepparttar 125261 Top 5:

1. Google: http://www.google.com.

2. Yahoo: http://www.yahoo.com

3. AltaVista: http://www.altavista.com

4. Excite: http://www.excite.com

5. AOL: http://www.aol.com

Reviewrepparttar 125262 Top 10 results ofrepparttar 125263 "keywords" used in your search. Do it from each ofrepparttar 125264 Top 5 Search Engines above.

This will give you a solid lead to begin your quest. Because your next task is to visit those 50 web sites.

Weed outrepparttar 125265 useless or dead links. Begin to form your community.

Bookmark all web sites that hold interest and promise.

When did you first discoverrepparttar 125266 Internet?

It is a mysterious, scary, exciting, fun, never-ending adventure that is full of daily learning experiences.

Whatever reason brought you torepparttar 125267 Internet, be it personal business, curiosity. you will soon discover thatrepparttar 125268 Internet is all about communication.

In fact,repparttar 125269 Internet = Global Communication.

And,repparttar 125270 foundation of that Communication, is email.

Therefore your next step is to reach out and "touch" that [ "community of people" ] you seek by sending email.

ALWAYS without resorting to SPAM.

Because it is against Internet rules and because it creates more problems that it solves. SPAM is out.

Withrepparttar 125271 list from above, decide if it is important to your quest to contactrepparttar 125272 web masters of each web site.

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