HI-Rel Corporation Selects EZ-MRP Leasing OptionWritten by Rocky Smolin
E-Z-MRP, leading manufacturing software system for small manufacturers, announced a new pricing and product structure. According to Rocky Smolin, founder of Beach Access Software, makers of E-Z-MRP, “We see a distinction between those small manufacturers with less than five hundred parts in material resource planning, and those with a need for virtually unlimited part numbers.”Companies like Hi-Rel Corporation have utilized this delineation recently by leasing E-Z MRP system for manufacturers with more than 500 parts. According to Jerry Stouffer, “It made sense given our cash flow and I would recommend E-Z-MRP to other small manufacturers because support is excellent and product is easy to work with.” Stouffer did suggest that manufacturers looking for a customer relations management module should look at something else. However he was impressed with, “…How fast it (E-Z-MRP) calculates our requirements. I have 800 items in database and it only takes 20 seconds.” Small manufacturers with more than about a hundred parts can no longer manage manufacturing process manually or on an Excel spreadsheet. Since more than 84% of all manufacturers have less than fifty employees, there is a remarkable opportunity for cost-effective manufacturing systems like E-Z-MRP. Despite extensive media coverage regarding ERP (Enterprise Resource Planning), in most cases these small manufacturers do not require all functionality offered, nor can many afford price point.
| | Focus Marketing Enters Strategic Alliance with TR Cutler, Inc., Manufacturing PR FirmWritten by Thomas Cutler
Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know value Focus Marketing brings to table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”• Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage. • Cutler created "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
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