Written by M H Ahsan

The key to having sales pages that convert is to be sure you include a few essential elements. There is a basic formula to writing good copy that has been tested and is proven to work. Once you've created a successful sales page, you own a template that you can use repeatedly, customizing it to fit other products. Your template will be like having a golden goose.

Whether you are hiring a copy writer to compose your internet sales page, or you are writingrepparttar sales copy yourself, here arerepparttar 141529 basic necessities of an effective sales page.

Headline: This includes three elements. First,repparttar 141530 pre- headline to set-uprepparttar 141531 main headline and capturerepparttar 141532 attention ofrepparttar 141533 category of prospects you want to attract.

Next,repparttar 141534 main headline, inrepparttar 141535 largest font you will use anywhere onrepparttar 141536 page, tellsrepparttar 141537 product's biggest benefit (a benefit evokes a favorable emotional response). Last,repparttar 141538 post-head, which further clarifiesrepparttar 141539 main headline.

The story: This is an emotional grabber that pullsrepparttar 141540 visitor intorepparttar 141541 copy so you can present your product and make your offer. It should be benefit driven, showingrepparttar 141542 reader how they could feel or their life could be better if they ownedrepparttar 141543 product.

Your Credibility: This is especially important on-line, and needs to come early inrepparttar 141544 letter. Some ofrepparttar 141545 ways you can build credibility include testimonials about real results, that includerepparttar 141546 full name ofrepparttar 141547 person givingrepparttar 141548 testimonial. Also, use specific numbers rather than approximations in your copy overall. If you have expertise and credentials related torepparttar 141549 product, say so. When applicable, explain product test results. Quote favorable reviews from newspapers or magazines. And give your contact information with an address. This proves you are real. Don't worry that someone will show up on your doorstep, and if someone calls you, that's good. You learn from contact with clients.

Benefits: In bullet form, itemizerepparttar 141550 benefits (notrepparttar 141551 features) ofrepparttar 141552 product. Prioritize them, and give an overload. It often only takes one benefit to convince a prospect to buy, but each prospect will have their own hot button. Have plenty of possibilities. Bullets are easy to scan.


Written by M H Ahsan

If you’ve been publishing for a while, your newsletter content mix may be static. Maybe each issue includesrepparttar same tired content: one press release, one “Top Ten Tips” article, and one “News From Headquarters” feature. Or maybe your newsletter is still relatively new, but inrepparttar 141528 hectic days of launching it you concentrated on building your subscriber list and graphic design, not content. If so, now isrepparttar 141529 time to take a hard look at your newsletter content.

Maybe your newsletter content has been “same old, same old” because you haven’t really thought aboutrepparttar 141530 range of information your subscribers might like or new formats for presenting information. If your in-house experts have beenrepparttar 141531 source of information, maybe a guest editor would add spice. Or perhaps presenting information inrepparttar 141532 form of a case study would enliven dull data or makerepparttar 141533 theoretical more practical.

What else could you include in your newsletter? Here’s a list of 26 content ideas to get you started.

1. Editorial. Subscribers welcome columns written by an in-house or industry expert.

2. Case study. Readers love real-life how-to’s that they can apply to their own business. Case studies provide valuable specifics: How much did it cost? What problems did they encounter? What wasrepparttar 141534 ROI?

3. Photographs. Don’t forget that all content doesn’t have to be text. Choose photos that are worth a thousand words. If you are using “people” photos, a close-up of a speaker works better than a wide-angle shot of a roomful of attendees.

4. Product review. Readers will appreciate your informed opinion and unbiased reviews of everything from software to computer equipment to packing materials.

5. Interview with an expert. Spend 15 minutes talking to an expert and you’ll come up with a heap of valuable information and insights you can write up for one or even two newsletter articles.

6. Profile. Write about a subscriber or a partner in each issue of your newsletter. Profiles enable your subscribers to connect with your company on a personal level.

7. Behind-the-scenes spotlight. Give your subscribers a behind-the-scenes look atrepparttar 141535 people responsible for your latest product. Or how about explaining your company’s fulfillment or manufacturing process?

8. Advice column. Write a “Dear Abby” column, with an expert who solves a subscriber’s problem. Use actual questions from subscribers. If necessary, getrepparttar 141536 column started with a question you are often asked.

9. Resource list. Let subscribers know about useful websites, white papers, books, or training opportunities.

10. Tales fromrepparttar 141537 trenches. Publish reader anecdotes about real-life events, such as convincing a skeptical client to sign a contract or staffing a nursing home during a flu epidemic.

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